MANILA, Philippines - Camella Homes, a
subsidiary of Villar-led Vista Land & Lifescapes Inc. catering to the
middle-income market, was declared one of the winners of the Reader’s Digest
Trusted Brands Gold Award in the property developer category in the Philippines
for 2012.
The award was based on the results of
a regional survey covering eight countries in Asia, namely Malaysia, China,
Hong Kong, India, Philippines, Singapore, Taiwan and Thailand, with 1,000
respondents from each country.
Camella has been operating for 36
years and has built more than 250,000 homes. It maintains a strong presence in
Mega Manila and 28 other key provincial destinations and 56 cities and
municipalities, and continues to expand to other regions.
For the past 14 years, the Reader’s
Digest Trusted Brand Awards has established a reputation as the premier
consumer-based international measure of brand preference.
About 83 percent of respondents in
Asia agree that the results of the Reader’s Digest Trusted Brands survey help
them make their purchase decisions.
Among the respondents, 64 percent say
they are more likely to buy a brand when they next purchase such kind of
product, if that brand has been named a Reader’s Digest Trusted Brand,
The consumer poll was conducted
simultaneously across Asia in October 2011. Respondents were aged 20 or above,
with secondary or higher level of education and belonging to the top 50 percent
of the population by household income.
The survey covered 43 categories for
each country, divided into 11 business lines: finance, telecom, services,
retail, household products, information technology, consumer electronics,
luxury or personal products, automobile-related, food and beverage and health
and personal care. Property developers were placed under the services group.
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