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Robinsons Land taps celebrity designers

Posted on March 30, 2011 08:48:50 PM [ BusinesWorld Online ]
ROBINSONS LAND Corp. of the Gokongwei conglomerate has started the construction of the company’s first designer residences, it said in a statement.
The P4-billion development under the Robinsons Luxuria brand will showcase the works of three homegrown designers and architects: interior designer Antonio “Budji” Layug, architect Royal Pineda, and furniture designer Kenneth Cobonpue.
“Signa Designer Residences, the country’s first designer residence, recently marked another milestone with its groundbreaking at its future site located at the corner of Rufino and Valero Streets, Salcedo Village in Makati,” the property firm said.
Signa Designer Residences, which was launched in October 2009, is a joint venture project of Robinsons Land and Security Land Corp.
The groundbreaking ceremony officially started the construction for the first tower of Signa Designer Residences that will be completed in 2015. The second tower is expected to be completed by 2016.
Robinsons Land said the exclusive community is composed of 702 residential flat units. The company sells single, two- and three-bedroom units with a floor space ranging from 33 to 100 square meters.
“For this ambitious project, the elements of architecture, interior and space design, and furniture design are coming together at the very onset to create a unified whole -- a distinctly, unique artist-inspired environment that promotes a well-balanced lifestyle,” the property developer said.
The Signa Designer Residences offers its modern architectural design and concrete fa├žade with glass windows.
Amenities in the two-tower, 29-storey residential property includes a 10-meter-high plaza and a high-ceilinged lobby, as well as some units with sliding doors that open to the swimming pool.
Robinsons Land is targeting families who want to switch to a healthier and more modern place of their own and young professionals looking for city living in a relaxing atmosphere.
Buyers can pick among luxurious condominium finishes -- Designer, Designer Luxe, and Cobonpue Series -- to suit their tastes.
The Designer Series gives attention to flow, zoning, proportion, and scale with a modern tropical atmosphere and a tranquil environment.
For the Designer Luxe Series, the company offers units with fully developed interior designs and finer materials.
“Illusions contribute to a feeling of vastness, superior unit specifications are featured, high-end fixtures, and detailed modules are strategically used to build a bigger impression of the unit,” Robinsons Land said.
Furthermore, the Cobonpue Series showcases a fusion of tropical and modern sensibilities.
The Signa Designer Residences is under the Robinsons Luxuria brand.
Robinsons Land operates under four brands -- Robinsons Luxuria for the high-end market, Robinsons Residences for condominiums in central business districts, Robinsons Homes for house-and-lot developments in provinces and Robinsons Communities for the middle-income segment.
Model units are at the Grand showroom located at Level 1, East Lane, Robinsons Galleria in Ortigas Center. Another showroom is at the Signa site showroom located at Security Land Building in Ayala Avenue corner Rufino Street, Salcedo Village, Makati.
In a related development, Robinsons Land said it recently marked another milestone in the construction development of AmiSa, a masterplanned, six-hectare leisure community in Cebu. AmiSa is composed of six residential towers, a hotel, an entertainment center and a host of amenities. -- Neil Jerome C. Morales
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