Published : Tuesday, May 01, 2012 00:00 [ manilatimes.net ]
Robinsons Land Corp. (RLC) value hotel chain gohotels.ph is strengthening its presence in the Visayas region by opening two new branches in the largely-untapped cities of Tacloban and Dumaguete.
According to gohotels.ph general manager Elizabeth Gregorio, the two new branches are located beside Robinsons malls and will benefit from the synergy since the mall will make it more convenient for their guests looking for dining, shopping and entertainment options.
She said that the two new hotels will add 200 rooms to the gohotels.ph chain and raise the total to 600 rooms in five branches. The Dumaguete branch will have 102 guest rooms while the Tacloban branch will have 98 rooms.
The gohotels.ph branch in Dumaguete is also seen to benefit from the transport terminal beside the mall which will be completed soon.
Dumaguete is known as a university town with at least four universities located in the city proper, namely: Silliman, Foundation, Negros Oriental and Saint Paul. As such, there is a demand for hotels in the area.
The quiet city of Dumaguete has recently seen a surge in tourism because the lush marine life off the beaches of nearby Dauin and Apo Island has been attracting a rising number of local and foreign scuba diving enthusiasts.
The local economy is also booming since the high level of education of its residents and the presence of universities there has attracted business process outsourcing firms into setting up operations in the city.
On the other hand, gohotels.ph Tacloban is seen to help place the city in the map of tourists who are drawn to its relatively untapped natural attractions and its rich historical heritage.
It was in Tacloban where Gen. Douglas MacArthur fulfilled his famous promise to return to the Philippines and liberate it from the Japanese occupation during World War 2.
Gregorio said that gohotels.ph will also cater to travelers and businessmen from other parts of Leyte, Samar and Cebu because of its proximity to access roads and existing land, sea and air transport terminals.
Besides the new gohotels branch, RLC has recently added an annex to its Robinsons Place Tacloban Mall which has been a huge success. It has counted over 18 million visitors to the mall in just two years after opening its doors to the city.
After the opening of its 223-room pilot branch in Mandaluyong City, gohotels.ph has become a sought-after hotel in its category, because it focuses on essential travel services which included the quality of its bed and bath facilities and does not charge guests for frills they do not need.
It also offers free WiFi to guests and given guests the option to purchase transport and breakfast services online together with their room accommodation.