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Ayala Land’s Seda hotel chain considering expansion to Bacolod

Posted on September 15, 2014 09:58:00 PM [ BusinessWorld Online ]

BACOLOD CITY -- The Ayala Land-controlled Seda Hotel chain is considering expanding its network to this city upon the completion next year of× Atria in Iloilo, its first property in the Visayas.

“We are studying the viability of opening a hotel here because we believe Bacolod City is a potential location for our Seda hotels,” said Andrea Mastellone, Seda group general manager.

“We would love to have a Seda flag in Bacolod. We are working on it and hopefully one day we will,” he added.

Mr. Mastellone was here last week to introduce Seda, a hotel brand of Ayala Land Hotels and Resorts Corp., to members of the National Association of Independent Travel Agents in Negros Occidental province.

He said Seda Atria in Iloilo will open in time for the Asia-Pacific Economic Cooperation (APEC) meetings next year. Iloilo has been chosen to host two meetings.

The Iloilo hotel is among six properties that Seda will open in the next four years to provide an nearly 2,000 additional rooms. The others are Seda Vertis North in Quezon City; Seda Circuit in Makati City; Seda Arca South in Taguig City; Seda Lio in Northern Palawan City; and Seda City Gate in Makati City, which is targeted to open in 2018.

“We are also looking at many other destinations in the Philippines,” Mr. Mastellone said.

There are currently four Seda hotels providing a total of 665 rooms in Ayala-owned mixed-use developments in Bonifacio Global City, Cagayan de Oro City, Davao City and Nuvali, Laguna.

Mr. Mastellone said Seda is the first hotel brand in Asia to be named a Certified “Gold Service” Property by the American Hotel and Lodging Educational Institute. -- Chrysee G. Samillano           
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