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Villar sets expansion of existing AllHome stores

Posted on January 06, 2016 09:13:00 PM [ bworldonline.com ]

ALL VALUE Holdings Corp., the holding firm for the Villar group’s retail ventures, is expanding the existing stores of its chain of full-service home furnishing shop AllHome amid strong demand from both vendors and consumers.

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 AN ALLHOME store is seen in this undated file photo. -- WWW.ALLHOME.COM.PH

In a statement, AllHome said it increased the size of the AllHome branch in San Fernando, Pampanga by more than four times to almost 10,000 square meters (sqm) from the original 2,240 sqm.

“The expansion was needed to allow us to increase product offerings and have bigger spaces for new categories like Beyond Basic, Quick Fix, AllHome Appliances, and Fashion @ Home,” AllHome said, adding that it also widened the range of items and services available in the store.

AllHome aims to serve all the home building and improvement needs of the ABC market ranging from professionals, contractors, and homeowners.

Aside from Pampanga, AllHome outlets in Taguig and San Jose del Monte will also be expanded to accommodate more product offerings.

While it is expanding its smaller outlets, AllHome also continues to open new stores. It is targeting to open eight stores starting this March to end the year with a network of 20 branches, All Value Chairman Manuel B. Villar, Jr. had said in November.

Since launching its first store in 2013, AllHome quickly expanded in the metropolis. The newest branch, the four-level AllHome Vista Place at the Wil Tower Mall in Quezon City, opened last November.

The expansion of AllHome is seen riding on the robust growth of the residential sector where Mr. Villar also has an interest through Vista Land & Lifescapes, Inc., a leading homebuilder in the country. -- Krista Angela M. Montealegre            
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