The Philippine property market remains robust with developments that
offer all sorts of value: affordability, accessibility, and amenities,
among others. With all the options available for property buyers,
premier developer Ortigas & Company makes a compelling case on why
its newest estate, Ortigas East, is worth the investment.
Ortigas East, formerly called Frontera Verde, is now being redeveloped by the company with a P50-billion outlay into an “eco-estate”. This is Ortigas & Company’s first redevelopment plan conceived under the synergy of Ortigas & Company, Ayala Land, and SM Prime. The estate aims to seamlessly integrate a modern, bustling community with a lifestyle grounded on accessibility, community, and sustainability.
“Through the synergies present in Ortigas & Company, we are
coming up with a truly unique and iconic eco-estate called Ortigas East.
Our masterplan is designed for the efficient and innovative use of
mixed-use properties covering residential, retail, and business. All
these facets come together to provide the market with an attractive
product that they can invest, work, and live in,” said Ortigas &
Company Senior Vice President and Chief Operating Officer Thomas F.
Mirasol.
Increased property value with location, accessibility
A prime reason why Ortigas East is attractive is because of Ortigas & Company’s proven performance as an investment. Property value in the Ortigas East area has doubled in the last five years. Headlining its distinctions is the estate’s excellent location. Ortigas East is the only development along the C5 corridor that has three main access points: C5, Ortigas Avenue, and Julia Vargas. Its strategic location puts it at the nexus of economic activity.
In fact, Ortigas East is set to become Metro Manila’s next prime business address — a natural extension of the Ortigas central business district. With a high office occupancy rate of 95% according to Colliers International, Ortigas-based offices remain in-demand especially to those looking to base their operations in the area.
Earlier this year, Ortigas & Company launched its first office
development in Ortigas East: The Glaston Tower. With 81% uptake only a
few hours after its launch, The Glaston Tower proves the strong demand
for office supply in Ortigas and marks Ortigas East’s first phase of
redevelopment.
The property is also friendly to public transportation, private motorists, and pedestrians. Apart from the three main access points, Ortigas East will have a multi-modal transport terminal, a six-lane boulevard connecting Ortigas Avenue and Julia Vargas, as well as spacious tree-lined road networks within the estate.
Creating an eco-estate
Ortigas & Company is working with world-class firms to create this modern, self-sustaining eco-estate: Callison RTKL is the design consultant for master planning, while WSP serves as consultant for traffic analysis.
“Our vision for Ortigas East is to become the eco-estate. We want to build a fine example of sustainability. Ortigas East is going to set the bar in innovative design and master planning, and will fully showcase our company’s commitment to build healthy, happy places where people desire to work, shop, and live,” Mirasol shared.
The eco-estate’s redevelopment will come in three phases. Kicking off
the first phase are The Glaston Tower, a connecting regional mall, and a
residential development that will be launched soon. The second phase
will focus on community as Ortigas East unveils its open spaces, parks,
and more residential offerings. The final phase, meanwhile, will bring
in a hotel — a first for an Ortigas & Company estate — and more
retail and office developments.
Setting the standard for sustainability
With its focus on environmental sustainability, Ortigas East is setting the standard as the metro’s eco-estate.
It is bent on reducing carbon emissions through encouraging the use of bicycles by designating bike lanes and bike stands in the property, and prioritizing sustainable lighting throughout the estate. Ortigas East will also promote efficient water use through the implementation of a rainwater recovery system per building.
Lastly, Ortigas East is committed to implementing an efficient waste management system that encourages recycling and proper waste disposal that promotes health and cleanliness throughout its neighborhood.
“We believe that it is of absolute importance to adopt a forward-thinking mindset by constantly reinventing our processes and designs, to make our properties more attractive to investors. We are doing this with our eco-estate Ortigas East, and we are eager for the community to experience this and benefit from it,” Mirasol concluded.
Ortigas East, formerly called Frontera Verde, is now being redeveloped by the company with a P50-billion outlay into an “eco-estate”. This is Ortigas & Company’s first redevelopment plan conceived under the synergy of Ortigas & Company, Ayala Land, and SM Prime. The estate aims to seamlessly integrate a modern, bustling community with a lifestyle grounded on accessibility, community, and sustainability.

As
the first estate to be purely redeveloped with the synergy of Ortigas
& Company, Ayala Land, and SM Prime, Ortigas East stands as an
excellent showcase of the three firms’ expertise. Strategic master
planning and the integration of business, retail, and residential
elements make Ortigas East the space to invest in and watch out for in
the future.
A prime reason why Ortigas East is attractive is because of Ortigas & Company’s proven performance as an investment. Property value in the Ortigas East area has doubled in the last five years. Headlining its distinctions is the estate’s excellent location. Ortigas East is the only development along the C5 corridor that has three main access points: C5, Ortigas Avenue, and Julia Vargas. Its strategic location puts it at the nexus of economic activity.
In fact, Ortigas East is set to become Metro Manila’s next prime business address — a natural extension of the Ortigas central business district. With a high office occupancy rate of 95% according to Colliers International, Ortigas-based offices remain in-demand especially to those looking to base their operations in the area.

Launched
early this year, The Glaston Tower will be the first office tower to
rise in Ortigas East. As part of the estate’s first phase masterplan,
The Glaston Tower sold 81% of its inventory upon launch and will soon
house local and multinational firms. It will also be connected to a
regional mall. Ortigas East’s prime location makes it a choice business
address for many companies as it serves as a natural extension of the
Ortigas central business district.
The property is also friendly to public transportation, private motorists, and pedestrians. Apart from the three main access points, Ortigas East will have a multi-modal transport terminal, a six-lane boulevard connecting Ortigas Avenue and Julia Vargas, as well as spacious tree-lined road networks within the estate.

The
16-hectare Ortigas East is set to become an icon along the C5 corridor.
Unmatched accessibility from three main access points – C5, Julia
Vargas, and Ortigas Avenue – plus a new boulevard connecting Ortigas
Avenue to Julia Vargas make it distinct from other developments. A
multi-modal transport terminal will also be built to enhance the
estate’s connectivity with the rest of the metropolis, and make mobility
easier for future tenants, workers, and residents.
Ortigas & Company is working with world-class firms to create this modern, self-sustaining eco-estate: Callison RTKL is the design consultant for master planning, while WSP serves as consultant for traffic analysis.
“Our vision for Ortigas East is to become the eco-estate. We want to build a fine example of sustainability. Ortigas East is going to set the bar in innovative design and master planning, and will fully showcase our company’s commitment to build healthy, happy places where people desire to work, shop, and live,” Mirasol shared.
To achieve this eco-friendly vision, Ortigas East will have 40%
green, open space that will combine functional spots, parklets,
tree-lined roads, and integrate public art. The development is also
designed to encourage a healthy lifestyle through walking with its
pedestrian-friendly streets.

Ample
living and civic spaces for convergence and recreation are at the core
of Ortigas & Company’s allotment of 40% open space for the property.
Future residents of Ortigas East will enjoy the village experience with
open areas and parks for events and activities, while tree-lined and
wider walkways and boulevards promote a culture of walking that enhances
everyone’s well-being.
Setting the standard for sustainability
With its focus on environmental sustainability, Ortigas East is setting the standard as the metro’s eco-estate.
It is bent on reducing carbon emissions through encouraging the use of bicycles by designating bike lanes and bike stands in the property, and prioritizing sustainable lighting throughout the estate. Ortigas East will also promote efficient water use through the implementation of a rainwater recovery system per building.
Lastly, Ortigas East is committed to implementing an efficient waste management system that encourages recycling and proper waste disposal that promotes health and cleanliness throughout its neighborhood.
“We believe that it is of absolute importance to adopt a forward-thinking mindset by constantly reinventing our processes and designs, to make our properties more attractive to investors. We are doing this with our eco-estate Ortigas East, and we are eager for the community to experience this and benefit from it,” Mirasol concluded.
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