[ bworldonline.com ]
MOBILE devices account for more than 70% of the property-related
inquiries made in the online buy-and-sell marketplace OLX Philippines
and its sister real estate listing platform Property24 Philippines.
This was revealed by Kristina Bautista, head of real estate at OLX
Philippines and head of Property24 Philippines, at a press conference
during a summit about the property sector and technology in Taguig City
on April 4.
The inquiries were made not only via mobile browsers but also the OLX
Philippines and Property24 apps available for Android and iOS devices.
“And that’s why we started investing more in our apps… The engagement is so much higher on apps,” she said.
Ms. Bautista put the property inquiries they get at around 300,000 to
500,000 a month on average and said they had grown “more than 50% I
would say versus 2016.”
“Because we really expanded our reach to include listings in Davao,
Cebu, as you expand that obviously you also get more inquiries from
there,” she said.
Also contributing to the increase, Ms. Bautista added, were
their efforts to make communication between users of their platforms
easier. — Francis Anthony T. Valentin
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