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Real estate brokers set forum on industry rules [ Cebu ]

Friday, February 27, 2009 [ sunstar.com.ph ]

TO reduce the incidence of buyers being duped into buying questionable properties, an organization of real estate brokers and licensed salesmen will hold a forum today that tackles the regulatory framework, current professional practices and issues behind real estate selling.

According to the Philippine Allied Chamber of Real Estate Brokers and Licensed Salesmen (Philacre), the event will establish a credible network of trusted professionals and address the increase in complaints against bogus real estate practitioners.

“Real estate is the country’s driving force to generate jobs and windfall for the country. A trustworthy real estate chain means high buyer confidence. Selling is not the only thing there is for a real estate professional. We also need to sell that trust to our buyers,” said Philacre president Anthony Leuterio in a statement.

The forum, organized by Philacre in partnership with the Department of Trade and Industry (DTI), will be held today at the Sacred Heart Center Cebu.

Zaide Bation, chief of DTI-Trade and Regulatory Division, will talk on the laws covering real estate selling, recent promulgations on licensing, and conflict resolution among brokers, salesmen, and developers.

“One of our thrusts as an organization is to cooperate with regulatory agencies like the DTI to help brokers and agents become more aware of their legal obligations as professionals. This way, we help boost the real estate industry by dealing only with credible brokers and agents not run-of-the-mills,” explained Leuterio.

The free discussion-forum is open to real estate brokers, licensed salesmen, developers, investors, buyers, businessmen, aspiring brokers and property salesmen.

Philacre-a non-stock, non-profit, apolitical organization-aims to unify the highly-segmented real estate industry by reminding players, although competitors, to collaborate and help spur real estate investments in the country amid the global financial crisis. (NRC)

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