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Roadshows to lure retirees

By Julito G. Rada | Posted on August 27, 2012 | 12:00am |
[ manilastandardtoday.com ]

The government plans to hold more roadshows overseas to aggressively promote the Philippines as a major retirement destination, a high-ranking official of the Philippine Retirement Authority said.

PRA general manager Veredigno Atienza said the roadshows and conferences would be focused on China, South Korea and Japan, as these three East Asian countries are the country’s leading source of foreign retirees.

“PRA is leveraging developments in age-friendliness, tourism, healthcare and DoT’s ‘It’s more fun in the Philippines’ campaign to boost the Philippine position further in the international retirement rankings,” he said.

Atienza said the best way to get reputable international publicity was to get recognition of respected international magazines.

He said the Philippines needed to compete with global competitors which were offering more aggressive retirement programs. He said PRA would soon launch more product innovations aimed to attract more retirees to the country.

He said the Philippines was aiming to attract up to 10 million foreign retirees in six years.
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