(The Philippine Star) | Updated January 18,
2013 - 12:00am
MANILA,
Philippines - Globe acquires naming rights from partnership with new Ayala Land
development
Globe Telecom
obtained naming and branding rights with its multimillion peso deal with
Circuit Makati, the latest development of Ayala Land that will convert the
former Sta. Ana Race Track into a complete lifestyle and entertainment venue.
With an
investment of P30 million over three years, Globe secured exclusive naming
rights in the Circuit Events Ground, one of the three distinct entertainment
venues aimed at attracting families and urbanites to further enjoy the
country’s premier business district.
Dubbed Globe
Circuit Events Ground, the outdoor theater will feature a 2,000-square-meter
canopy area, which can house up to 1,000 people, and is set to be the preferred
entertainment venue in the metro, hosting numerous outdoor events and
activities such as concerts, dance and theatre performances, street plays,
festivals, fashion shows, exhibits as well as outdoor sporting events such as
football.
A particular
highlight of Circuit’s grand launch this year will be the unveiling of the
first phase of the development: a two-hectare open grounds area that can
accommodate up to 20,000 people in a single event.
Aside from
the Globe Circuit Events Ground, the other entertainment venues are the Circuit
Theatre, a 1,500-seater performing arts venue that will showcase the Filipino’s
world-class talent and feature “Broadway-type” of entertainment, and the
Circuit Lane which will feature an interactive walk with a multi-purpose black
box for more intimate shows, recitals, workshops and even parties.
“We are excited with this new partnership deal
with Ayala Land as evidenced in our investment and trust with the property
development. We see a huge potential and very bright future for Circuit Makati
as a dynamic and interactive hub that will provide Filipinos another
world-class entertainment experience. With our increased visibility and
presence at the premier entertainment centre, we will be able to make patrons
and visitors experience the Globe services that fit their lifestyle,” said
Ernest Cu, Globe President and CEO.
As Ayala
Land’s latest district, Circuit Makati is a 21-hectare mixed-use development
which will build a dynamic urban hub that will complement the distinct taste
for living experiences and lifestyle of today’s modern urbanites. As one of the
key pillars of the Make It Happen, Make It Makati campaign, it will complete
the city’s vision to have a vast entertainment space.
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