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Camella to launch P12B-P14B projects

Posted on April 12, 2015 09:34:00 PM [ BusinessWorld Online ]

CAMELLA, the flagship brand of listed homebuilder Vista Land & Lifescapes, Inc., will launch at least P12 billion worth of house and lot units within Metro Manila and the city’s outskirts this year, the company’s chairman said.

On Friday, Vista Land simultaneously launched five projects worth a combined P5.6 billion: Camella Verra Metro North in Valenzuela City; Camella Carson and Camella Alta Silang both in Cavite; Camella Belize in DasmariƱas, Cavite; and Camella Sierra Metro East in Antipolo, Rizal province.

“In another three months, we will be launching another five -- more or less the same size -- so we’re looking at launching [a total of] around P12 billion to P14 billion just for the Camella South division alone,” Vista Land Chairman Manuel B. Villar told reporters on Friday night on the sidelines of the launching ceremony at the Philippine International Convention Center in Pasay City.

The new projects will be located in Caloocan and within the provinces of Cavite, Laguna, and Rizal, he said.

“House and lot units are our core product. We’re very bullish for the year that’s why we’re launching another list of projects -- those launched last year were immediately sold out,” Mr. Villar, a former senator, said.

Camella offers house and lot units with an average price of P2 million each. It is present in 34 provinces and 76 cities. Last year, the group launched 44 projects with a total value of around P27 billion. -- Daphne J. Magturo    
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