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Ways of Marketing Real Estate: Old vs. New



Real estate is the modern term for land and anything that is permanently affixed to it. Fixtures include buildings, fences, and things attached to buildings, such as plumbing, heating, and light fixtures.

In real estate industry, people who are lazy, lousy, easily gives up, lacks patience and can't find ways in finding clients are not qualified to enter. In order to survive, and to gain income, we need to strive, find ways and the most important thing, don't give up. Every agents have different strategies. Every agents have a different point of view. Every agent have their own ways.


There are different ways of marketing real estate. Way back when there was no technology, in marketing real estate, making door-to-door knocks, cold calls, and sending postcards were agents’ only option to advertise and to have clients. Those ways are time consuming and very tiring. So, as time passes by, technology was evolving, the computer and internet was invented. Until today, those are the most effective way on where we can easily advertise and find client through Online Marketing system. For example, in an Online Marketing Website, agents can upload pictures of the listings directly online instead of giving postcards. There’s no need to go door-to-door just to let them know that you’re advertising real estate because you can easily advertise it online, GLOBALLY! In terms of cold calls, no worry for that, by using Online Marketing Website, the website itself will explain why the client MUST give interest in real estate. Instead of flyers, you can just make a brochure to give to your clients. By using Online Marketing System, it can help you to manage your time and make your work easier. We can see it clearly that by using Online Marketing System in real estate business is very effective way.

            You can differentiate the advantages and disadvantages of marketing real estate from old ways to the new ones. You can choose what ways you want to do, whether the old one, or the new. Agents have different strategies, different approach and different point of view. I just state the old ways and the new ways on how to market real estate and let you realize what are the advantages and disadvantages of the two.  However, agents should bare this in their minds, understanding the buyers and sellers’ needs and wants and knowing the market.

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