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Property sector’s strong rebound seen this year

02/04/2010 [ ]

The local property sector will continue to rebound and achieve growth this year even with the entry of a new administration in June, according to the projections of a middle market property company.

Earth+Style Corp. president Victor Manarang said the middle market is going to continue to lead the market as more and more Filipinos will continue to look for properties either for investment or shelter requirements.

“We are projecting a 25 to 30 percent growth in sales in 2010 over last year’s performance,” said Manarang.

“The results of 2009 indicated that the middle market propelled the growth of the property sector in the country. Overall, the sector was not affected by the global financial crisis,” added Manarang.

In Earth+Style’s definition, the middle market has a price range of P1 million to P3 million. The company’s property projects are focused in Laguna and Cavite.

Manarang said majority of the company’s buyers were Filipinos based in the country and overseas and migrant Filipinos.

“The remittances of Filipino expatriates certainly boosted the property market in the country as a number of them decided to invest in real estate,” said Manarang.

Aside from the remittances, Manarang said the availability of financing from private banks will continue to boost growth in the property sector.

“As long as there is availability of credit, many people will continue to buy homes,” he said.

Manarang pointed out that fulfilling delivery expectations to the buyers is another key indicator to ensure sustainability in the market. Failure to deliver the promises to the buyers, according to Manarang, will result in a company’s removal in the radar screen of prospective buyers.


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