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ALI rolls out boutique hotel concept at Boni

By Danessa O. Rivera
11/12/2010 [ tribune.net.ph ]
Ayala Land Inc. (ALI)’s new boutique hotels are likely to set a trend in the industry as it recently broke ground for its first 180-room hotel at Bonifacio Global City.
ALI Capital and Hotels vice president and group head Junie Jalandoni said it would be the first among a series of hotel properties that are designed for strategic locations and demographics.
“There’s a high demand especially from the younger generation of travelers for accommodations that have great accessibility and unique style,” Jalandoni said.
Expected to be operational in 2012, the first boutique hotel will be located on 11th street, a main thoroughfare in Bonifacio Global City that also intersects the fashionable retail center Bonifacio High Street.
Jalandoni said time and location are very important for business travelers and at the same time, they are exposed to global standards and have developed a certain level of sophistication.
“Thus, the hotel will be business-friendly, stylish but with a warm social atmosphere. Our boutique hotel is aimed at both foreign and local business travelers looking for an alternative, unique dwelling in an urban hot spot,” she said.
The 180-room hotel, designed by C.T. Onglao and Associates, will have a distinct design, offer local flavor, accessible technology and sharp service—while giving guests value for their money, and will provide well-designed rooms, ample meeting rooms, communal spaces, a business corner, a gym, swimming pool and a rooftop bar that faces Serendra.
Jalandoni said ALI will also be rolling out boutique hotels in Alabang, Quezon City, Davao and Cagayan de Oro with certain design features to be carried in each property in line with its brand identity.
“We are starting a new wave of accommodations that will offer style, location and comfort at good prices.  These hotels are key elements of the work and leisure environment provided by Ayala Land’s mixed-use developments,” Jalandoni said.
The boutique hotels are considered essential elements of ALI’s self-contained mixed-use business centers. As in other ALI properties, these hotel will adopt sustainable design features and operational best practices.
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