05/07/2012 [ tribune.net.ph ]
Andrew Tan-led Alliance Global Group
Inc. (AGI) said it posted very strong reservation sales in the first quarter of
2012 from its four real estate brands which posted record highs making it
confident to reach its sales target for 2011.
AGI is confident that all its real
estate companies will post P55 billion in reservation sales in 2012, an
increase from P37 billion in 2011.
AGI reported a 52 percent growth in
reservation sales to P16.4 billion for the first quarter of 2012 versus the
same period last year, on the back of record high performances from Megaworld
Corp., Empire East Land Holdings Inc., Suntrust Properties Inc. and
Global-Estate Resorts Inc. Each of the companies caters to niche markets
ranging from the luxury, middle-income and affordable home sectors to the
vacation homes segment.
Megaworld senior VP for Marketing Noli
Hernandez said the company’s strong performance for the first quarter of this
year can be attributed to superior product offerings that address on a large
scale the Filipinos’ need for quality, affordable homes in the very best
locations. “In our projects, people live better, richer lives and enjoy more
value from their homes because everything is equally accessible,” he said.
The reservation sales of Empire East
and Suntrust, AGI’s middle-income and affordable housing brands, respectively,
came from the strong marketing of the companies’ multi-tower condominium
developments in the metro and sprawling residential communities in the
Calabarzon.
Global-Estate Resorts, meanwhile,
successfully launched Boracay Newcoast, the first and only integrated tourism
estate in Boracay.
The development features a
kilometer-long white sand beach, oceanview villas, mid-rise condominiums,
shopping and dining districts and over 1,500 hotel rooms. Boracay Newcoast is
also home to the only 18-hole championship golf course on the island.
“Despite the increase in land prices
last year, we see our sales momentum building up continuously for each quarter
of 2012,” Hernandez said.
Meanwhile, for the group’s liquor
making firm Emperador Distillers, AGI chairman Andrew Tan said it is looking at
2012 as another record year in terms of sales revenues and net income. “EDI is
targeting at least 20 percent growth in net income. Today, Emperador is recognized as the
largest-selling brandy brand in the world by volume,” he added.
Tan noted that the acquisition of
Diageo’s Sta. Rosa facilities will help increase production and technical
capabilities in the Philippines to boost competitiveness in promoting Emperador
as a strong global brand. Danessa O. Rivera
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