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Araneta firm bares P2.5-b hotel in QC

Posted May 7th, 2012 by Jenniffer B. Austria
[ manilastandardtoday.com ] 

Novotel Manila Araneta Center, a P2.5-billion hotel venture between the Araneta Group and Accor, the leading hotel operator in the Asia-Pacific, will soon rise in Quezon City.

Araneta Center vice president for marketing Cecile Marvilla said in an interview following the first pouring of concrete ceremony for the upper-midscale Novotel Manila Araneta Center that the construction of the hotel was on track for completion by early 2014.

The 415-room hotel is located within the 90-hectare Araneta Center, a commercial, entertainment and multipurpose complex owned and managed by the Araneta Group in Cubao, Quezon City.

Marvilla said the Novotel, which will be the first deluxe businessman’s hotel development in Quezon City, will cater to local and foreign businessmen as well as the middle-income market.

Its strategic location at the intersection of two major thoroughfares–Edsa and Aurora Boulevard–and major mass railway lines will position the hotel as the preferred venue for product launches, political summits, weddings and conventions in Quezon City

Once completed, the hotel will boast of a 600-square meter ballroom, meeting facilities and upper market restaurants.

Marvilla said Novotel would have a special suite housing concert artists performing in the nearby Araneta Coliseum.

The Araneta Group is bullish of the hotel sector given the expected increase in tourism arrivals.

Accor, meanwhile, is the largest operator of hotels in the Asia-Pacific with more than 480 in the region. It has nearly 400 Novotels in major cities around world, including New York, Paris, London, Melbourne, Singapore, Bangkok and Shanghai.

Novotel is one of Accor’s several on-going development projects. The others are the construction of the 18-tower Manhattan Garden City in partnership with Megaworld Corp., and an office building Gateway Tower.

(Published in the Manila Standard Today newspaper on /2012/May/07)
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