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Robinsons Land continues budget hotel chain expansion

Posted on May 20, 2012 09:12:47 PM [ BusinessWorld Online ]

THE MANDALUYONG branch of the budget hotel chain is seen from a vantage point.
Frederick D. Go, Robinsons Land president and chief operating officer, said they will also launch before the end of the month another budget hotel in Bacolod City in Negros Occidental and three more in June.

Branches in Iloilo City, Ortigas Center in Pasig, and Butuan City are also reportedly under construction.

“We would like to open many GoHotels all over the country. Under the grand plan, we will operate 30 GoHotels in the next five years,” Mr. Go told BusinessWorld.

The opening of hotels in Tacloban and Bacolod will bring the total number to 639 hotel rooms. Tacloban has 98 rooms.

“The hotel business is promising. We’re not quite there yet but we believe that the Philippines will become more an international tourist destination so we’re preparing for that,” he said.

Robinsons Land opened its first budget hotel at the Cybergate Plaza in Mandaluyong City in 2010. Branches have since been opened in Puerto Princesa City in Palawan and Dumaguete City in Negros Oriental.

The hotel in this city, meanwhile, is on the second level of the expansion wing of Robinsons Place Tacloban, which was also opened Wednesday.

The so-called Annex is a two-level expansion building connected to the main mall, with a gross floor area of almost 7,000 square meters (sq. m.) and approximately 4,300 sq. m. of gross leasable space.

Mr. Go said Robinsons Land targets to open within this year commercial developments within the Magnolia project in Quezon City and Puerto Princesa City bringing the total to 32 malls operating nationwide by the end of 2012.

“RLC’s income was up by 10% during the first quarter of this year. We are optimistic of positive growth of RLC towards the end of the year,” he said. -- Sarwell Q. Meniano

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