By Zinnia B. Dela PeÑa (The Philippine
Star) | Updated February 18, 2015 - 12:00am
MANILA, Philippines - Entering its
21st year, Robinsons Homes, one of the four residential brands of the Gokongwei
family’s property arm Robinsons Land Corp. (RLC), is ready to grow bigger and
scale new heights with as much as P2 billion earmarked for three new projects
in Palawan, Batangas and Bacolod this year.
During its 20th anniversary
celebration yesterday, Robinsons Homes reiterated its commitment to provide
quality homes under its three sub-brands – the premium Bloomfields, the
mid-level Brighton and the affordable Springdale – and reach continuously even
further destinations.
“Looking forward, we will move towards
a bigger and better Robinsons Homes… As we carry on our legacy of building
enduring addresses, we will expand to a number of growing markets all over the
Philippines (such as Bacolod and Palawan), said Cora Ang Ley, Robinsons Homes
general manager.
Ley said Robinsons Homes will account
for about P1 billion to P2 billion of RLC’s total estimated capital spending
program of P6 billion to P12 billion this year.
New housing projects are now underway
in Batangas, Puerto Princesa and Bacolod although company officials have yet to
announce which Robinsons Homes brand they are bringing to the market.
Ley said Robinsons Homes had a banner
year in 2014, growing by 12 percent despite being conservative in terms of the
number of product launches.
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“We have maintained steady growth,
accounting for 15 to 20 percent of the total sales of RLC’s residential
division,” Ley said.
She noted Robinsons Homes’ strong
track record of 32 subdivisions across the country which has benefited over
25,000 families. Its first subdivision
was the 39-hectare Robinsons Homes East in Antipolo, developed in 1995.
Over 5,000 homes have been built in
Laoag, Tarlac, Pampanga, Bulacan, Antipolo, Batangas, Cavite, Cebu, Davao,
Cagayan de Oro and General Santos.
Bloomfields subdivisions feature a
contemporary tropical-inspired design, catering to full nesters and extended
families with a budget of not greater than P10 million.
For a minimum lot size of 320 square
meters, it offers only 20 lots per hectare to ensure privacy and exclusivity
for each homeowner.
Priced below P5 million, Brighton is
the value-for-money choice for start-up to growing families that seek to own
their first home. This sub-brand offers
an average lot size of 180 sqm with density of about 35 households per hectare.
Springdale, meanwhile, offers an
average lot size of 120 sqm, priced below P2 million. It is targeted toward the upper and middle C
segments of the market.
“The Robinsons Homes brand’s commitment of
quality and enduring value is an assurance that each development is a wise
investment that even the next generations can enjoy,” Ley said.
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