By Richmond S. Mercurio (The Philippine Star) | Updated February 2, 2015 - 12:00am
All Value Holdings to double number of AllHome branches
MANILA, Philippines - The group led by real-estate tycoon and former Sen. Manuel B. Villar Jr. is pouring in as much as P6 billion over the next two years to beef up the presence of its one-stop home improvement store in the country.
All Value Holdings Corp., the private retail holding firm of the Villar family, plans to invest P2.7 billion to P3 billion to double its AllHome branches to 12 this year, its top executive said over the weekend.
“We plan to put up another six this year. The difference this year is that all these new branches will be big. The first six was a mix of big and small stores,” Villar said.
Next year, Villar said the group would likely be spending the same amount to open six more AllHome outlets.
“Sales of our first six branches were very encouraging. Results of the first year are so encouraging that it made us go full blast this year and next year,” he said.
All Value last Saturday already opened the first of the six new AllHome stores this year in Daanghari, Vista City. AllHome Daanghari is the retail firm’s 7th AllHome outlet and its biggest store to date.
Villar said three more stores would open in the next three to four months while the remaining two would be launched towards the end of the year.
He said locations of the upcoming stores this year would be in Sta. Rosa, Imus, Las Pinas, and Antipolo.
Size of each store would range from 7,000 square meters to 9,000 square meters and can be expanded up to 12,000 square meters, Villar said.
AllHome Daanghari occupies almost 10,000 square meters of floor area with two floors filled with a wide range of household brands, furniture and decors.
Other existing AllHome branches are located in Taguig, Bulacan, Muntinlupa, Alabang, Pampanga, and Cebu.
For next year, Villar said AllHome would take a step outside Mega Manila and start venturing in major cities in Visayas and Mindanao.
“Starting next year, we will be very aggressive in going to the regions, Visayas, Mindanao, and North Luzon to service our Camella buyers and all the home buyers and contractors nationwide,” Villar said.
“This is a logical expansion. My dream is to be nationwide. We (Vista Land) are now in 70 cities and municipalities nationwide and it will easily reach the 100 mark. As we cover the nation with houses, buyers seem to look for where they will buy things for their homes,” he added.
The Villar Group of Companies, through listed property firm Vista Land & Lifescapes Inc., has become the country’s largest and most geographically diverse builder of house and lots.
AllHome is a one-stop shop for all housing needs that caters to contractors, architects, interior designers and homeowners by offering a wide range of products and services.