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Campos family finalizing masterplan for 23-hectare Pasig-Mandaluyong CBD


By Zinnia B. Dela Peña (The Philippine Star) Updated August 24, 2009 12:00 AM

MANILA, Philippines - Campos-led Greenfileds Development Corp. is finalizing a masterplan for its 23-hectare property in Mandaluyong City, which currently houses the Unilab facility, into a new central business district that will “measure up with the best in Asia.”

Greenfields chairman Jeffrey Campos said the masterplan for the future Pasig-Mandaluyong CBD is almost ready and will entail the development of residential condominium and office buildings. “When the right time comes, we will come out with the masterplan,” he said.

Campos said the group is open to entering into partnerships with other real estate firms to develop the entire prime property, which is co-owned with Unilab.

“It’s good to be partners with everybody but we also have to build our own name. If there’s an opportunity, why not,” Campos said.

Campos said Unilab has slowly transferred its facilities in Biñan, Laguna but would take another four to five years to vacate the compound.

Greenfield is currently developing Pramana Residential Park in Greenfield City, Sta. Rosa, Laguna – reportedly the first residential park community in the country with over half the area devoted to parks, wide-open spaces and playgrounds.

Founded in 1971, Greenfield began as a landholding company, with vast tracts of land in its portfolio. Its modest beginnings at commercial development began with what was then known as EDSA Crossing. Developed in the early 1970’s as a mixed-use commercial complex with a wet and dry goods market, the old EDSA Central quickly established itself as an accessible hub for various kinds of commerce.

In 1998, Greenfield ventured into another commercial center in the growth center of Santa Rosa with the development of Paseo Commercial Center. Dubbed the outlet mall of the south, Paseo provides a lifestyle center alternative to the regular boxed up malls.

Greenfield also ventured into residential developments, with Hillsborough Subdivision Muntinlupa City in 1988, Southwoods Residences, Carmona in 1994, Lexington Garden Village, Pasig City opened in 1997, San Antonio Heights and San Rafael Estates in Sto. Tomas, Batangas in 1998, and the 600-hectare Maunong property now known as Ayala Greenfield Estates developed in the year 1999.

In 2004, it launched the now completed 40-storey Soho Central Condominium with the Century Properties and Meridien Group.

In an efforts to provide complete community developments, Greenfield also provided a venue for the work force to thrive. In 1998, it developed the Greenfield Auto Park (GAP), a special industrial estate covering 65 hectares, which caters to light industries and auto-related manufacturing companies. It enjoys PEZA privileges and incentives and is now the home of Ford Motors in the Philippines.

Aside from this, Greenfield opened the Santa Rosa Business Park in 2004, giving choice lots for corporate headquarters, hotels, business schools and institutions.

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