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Arthaland eyes P7-B sales from Arya Residences

By Zinnia dela Peña (The Philippine Star) Updated July 14, 2012 12:00 AM

Manila, Philippines - Arthaland Corp., partly owned by leading fish canning firm Century Pacific Group of the Po family, is looking to generate around P7 billion in sales from its flagship project, Arya Residences in Bonifacio Global City.

In a briefing yesterday, Nina Sayson-Cordero, vice-president for Arthaland’s project and business development, said construction of the second tower of Arya Residences is underway, which should bring the total development cost of the project to around P6.2 billion. Tower 2, which comprises 43 floors and 211 units, will feature two- to four-bedroom units with sizes ranging from 124 to 385 square meters.

Cordero said the company has yet to finalize the price range for the Tower 2 units.

She said the first tower, which features 301 units,is almost sold out since it was launched in August 2010.The units are now selling at P145,000 per square meter.

Arya rEsidences will bring to the market a fresh inventory of 512 units.Itis the first residential high-rise in the country to be registered under the US Green Building Council’s Leadership in Energy and Environmental Design (LEED) program.

Passing this internationally recognized third party rating system translates to top building efficiency, less maintenance cost, and healthy environment.

Arthaland president Angie de Villa Lacson said the company wants to promote the use of calibrated and strictly monitored sustainability procedures. In fact, the company is vying for dual green building certification.

“The dual certification that we are vying for reflects our seriousness in our goal to achieve the optimal results on going green. We are on target to achieve the world standard in green buildings,” Lacson said.

She said the company is not in a rush to develop new projects, noting that “everything we do will be special and unique.”

Arthaland is now going over proposals from several landowners for possible joint ventures. One includes a 400-hectare property located in the northern portion of the country. “This would be our first horizontal development outside Metro Manila. Plans involve the construction of a mixed-use complex,” Lacson said.

Cordero said the company owns 35 hectares of land in Tagaytay, which is under study for development.

Arthaland’s decision to go green and sustainable is in response to a shifting global trend towards healthier environments that enable people to live well, and live right.

Last year, CPG Holdings Inc., the Po family’s holding firm, bought a third of Arthaland.        

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