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Camella Homes bags Reader's Digest Trusted Brands Gold Award

By Zinnia B. Dela Peña (The Philippine Star) Updated July 19, 2012 12:00 AM

MANILA, Philippines - Camella Homes, a subsidiary of Villar-led Vista Land & Lifescapes Inc. catering to the middle-income market, was declared one of the winners of the Reader’s Digest Trusted Brands Gold Award in the property developer category in the Philippines for 2012.

The award was based on the results of a regional survey covering eight countries in Asia, namely Malaysia, China, Hong Kong, India, Philippines, Singapore, Taiwan and Thailand, with 1,000 respondents from each country.

Camella has been operating for 36 years and has built more than 250,000 homes. It maintains a strong presence in Mega Manila and 28 other key provincial destinations and 56 cities and municipalities, and continues to expand to other regions.

For the past 14 years, the Reader’s Digest Trusted Brand Awards has established a reputation as the premier consumer-based international measure of brand preference.

About 83 percent of respondents in Asia agree that the results of the Reader’s Digest Trusted Brands survey help them make their purchase decisions.

Among the respondents, 64 percent say they are more likely to buy a brand when they next purchase such kind of product, if that brand has been named a Reader’s Digest Trusted Brand,

The consumer poll was conducted simultaneously across Asia in October 2011. Respondents were aged 20 or above, with secondary or higher level of education and belonging to the top 50 percent of the population by household income.

The survey covered 43 categories for each country, divided into 11 business lines: finance, telecom, services, retail, household products, information technology, consumer electronics, luxury or personal products, automobile-related, food and beverage and health and personal care. Property developers were placed under the services group.

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