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Megaworld creates RFO division

(The Philippine Star) Updated July 23, 2012 12:00 AM

MANILA, Philippines - Megaworld Corp., the country’s largest residential condominium developer, has created a Prime Properties Investment Group (PPG), a marketing division that exclusively handles all completed projects and ready for occupancy (RFO) properties.

Megaworld PPG vice president for sales and marketing Donna Racho said the group is set to change the RFO landscape by offering free interior design services to all buyers.

 “Through the years, there is a specific segment of our market that prefers RFOs more than pre-selling projects. And these buyers are usually the most sophisticated ones who want to personalize their units - from the cuts to the designs and furnishings. This is what we will be offering to them,” Racho said.

Racho explained that Megaworld has pre-selected the units that will be reserved as RFOs even during the construction phase. This, she said, would allow the company to forecast its inventory for pre-selling separate from RFOs.

The division will be on top in providing “unparalleled” after-sales services to Megaworld unit owners. It established an exclusive interior design team, composed of seasoned home designers, to address the needs of buyers who want to personalize their units. At present, clients may choose from Zen, Contemporary, and Modern Victorian designs for their units.

“We base our designs on their personality, lifestyle, color preferences and mood preferences,” said Megaworld PPG senior design head Fernando Buenavista.

Clients may also request the group to select, negotiate and purchase their preferred furniture, fixtures and appliances that suit their needs and budget.

Megaworld PPG may also assist RFO unit owners who want to lease or re-sell their properties. It will also ensure the safekeeping and maintenance of the units in the absence of the unit owners.

“This isn’t just all about revenues. We want to create a long-lasting after-sales service to our most valued clients. We want them to remember Megaworld. And the next time they want to invest for a property, Megaworld will be top of their minds,” she explained.

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