MANILA, Philippines - Megaworld Corp.,
the country’s largest residential condominium developer, has created a Prime
Properties Investment Group (PPG), a marketing division that exclusively
handles all completed projects and ready for occupancy (RFO) properties.
Megaworld PPG vice president for sales
and marketing Donna Racho said the group is set to change the RFO landscape by
offering free interior design services to all buyers.
“Through the years, there is a specific
segment of our market that prefers RFOs more than pre-selling projects. And
these buyers are usually the most sophisticated ones who want to personalize
their units - from the cuts to the designs and furnishings. This is what we
will be offering to them,” Racho said.
Racho explained that Megaworld has
pre-selected the units that will be reserved as RFOs even during the
construction phase. This, she said, would allow the company to forecast its
inventory for pre-selling separate from RFOs.
The division will be on top in
providing “unparalleled” after-sales services to Megaworld unit owners. It
established an exclusive interior design team, composed of seasoned home
designers, to address the needs of buyers who want to personalize their units.
At present, clients may choose from Zen, Contemporary, and Modern Victorian designs
for their units.
“We base our designs on their
personality, lifestyle, color preferences and mood preferences,” said Megaworld
PPG senior design head Fernando Buenavista.
Clients may also request the group to
select, negotiate and purchase their preferred furniture, fixtures and
appliances that suit their needs and budget.
Megaworld PPG may also assist RFO unit
owners who want to lease or re-sell their properties. It will also ensure the
safekeeping and maintenance of the units in the absence of the unit owners.
“This isn’t just all about revenues.
We want to create a long-lasting after-sales service to our most valued
clients. We want them to remember Megaworld. And the next time they want to
invest for a property, Megaworld will be top of their minds,” she explained.
________________________________________________________________
