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Vista Land expands condo projects

By Jenniffer B. Austria | Posted on September 29, 2012 | 12:01am
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Vista Land and Lifescapes Inc., the country’s largest home-builder, is expanding its portfolio of condominium projects as it aims to at least double the contribution of high-rise projects to the group’s total revenues.

“We are employing the vertical village concept, which will allow residents in our condominium projects to enjoy the spacious comfort usually available only to subdivision and townhouse residents,” Vista Land president and chief executive Manuel Paolo Villar said in a statement.

Vista Land investor relations head Brian Edang said the company aims to increase the share of condominium development to 10 percent to 15 percent of the company’s total revenues from the current 7 percent.

Vista Residences builds and manages all the condominium projects of Vista Land that cater to three main market segments—Camella Condo Homes for the low-income segment, Crown Asia Homes for the upper and middle-income group and Brittany for the high-income segment.

Camella, the real estate brand with the widest geographical reach and which has become a status symbol among the low-income bracket and Filipinos working overseas, is involved in vertical development projects in Metro Manila and Cagayan de Oro City.

Camella Condo Homes has five medium and high-rise vertical projects in Metro Manila, namely Laureano di Trevi, CCH Taguig, CCH Pasig and the university projects (CCH Taft and CCH Katipunan).

Crown Asia Residences is building condominium projects that targets young professionals, including migrant Filipinos. These include Symphony Tower in the Quezon City South Triangle, Will Tower in Quezon City, Crown Tower University Belt in Manila, The Currency in the Ortigas Business Center, Salcedo Square in Makati, Brescia Residence in Quezon City, Pine Crest in New Manila, Presidio at Lakefront Sucat, Madison Place in Cubao and Crown Asia Residences Wack Wack in Mandaluyong City.

Brittany, the brand for the high-end market, offers a portfolio of luxurious vertical projects that include Mosaic in Greenbelt, KL Mosaic near Greenbelt, The Marfori Tower at Sucat’s Lakefront, Avant at the Fort and the recently launched Hudson at the Fort.

Vista Land has set a budget of P15.2 billion this year for capital expenditure, including vertical projects.

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