[ manilastandardtoday.com ]
Vista Land and Lifescapes Inc., the
country’s largest home-builder, is expanding its portfolio of condominium
projects as it aims to at least double the contribution of high-rise projects
to the group’s total revenues.
“We are employing the vertical village
concept, which will allow residents in our condominium projects to enjoy the
spacious comfort usually available only to subdivision and townhouse
residents,” Vista Land president and chief executive Manuel Paolo Villar said
in a statement.
Vista Land investor relations head
Brian Edang said the company aims to increase the share of condominium
development to 10 percent to 15 percent of the company’s total revenues from
the current 7 percent.
Vista Residences builds and manages
all the condominium projects of Vista Land that cater to three main market
segments—Camella Condo Homes for the low-income segment, Crown Asia Homes for
the upper and middle-income group and Brittany for the high-income segment.
Camella, the real estate brand with
the widest geographical reach and which has become a status symbol among the
low-income bracket and Filipinos working overseas, is involved in vertical
development projects in Metro Manila and Cagayan de Oro City.
Camella Condo Homes has five medium
and high-rise vertical projects in Metro Manila, namely Laureano di Trevi, CCH
Taguig, CCH Pasig and the university projects (CCH Taft and CCH Katipunan).
Crown Asia Residences is building
condominium projects that targets young professionals, including migrant
Filipinos. These include Symphony Tower in the Quezon City South Triangle, Will
Tower in Quezon City, Crown Tower University Belt in Manila, The Currency in
the Ortigas Business Center, Salcedo Square in Makati, Brescia Residence in
Quezon City, Pine Crest in New Manila, Presidio at Lakefront Sucat, Madison
Place in Cubao and Crown Asia Residences Wack Wack in Mandaluyong City.
Brittany, the brand for the high-end
market, offers a portfolio of luxurious vertical projects that include Mosaic
in Greenbelt, KL Mosaic near Greenbelt, The Marfori Tower at Sucat’s Lakefront,
Avant at the Fort and the recently launched Hudson at the Fort.
Vista Land has set a budget of P15.2
billion this year for capital expenditure, including vertical projects.
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