Posted on September 30, 2012 09:29:06
PM [ BusinessWorld Online ]
LISTED property developer Vista Land
& Lifescapes, Inc. expects combined sales from The Hudson at the Fort and
The Alpine Village, its new upscale residential projects in Bonifacio Global
City (BGC) and Tagaytay City, respectively, to reach about P10 billion, a
company official told reporters during the projects’ joint launch in Makati
Shangri-La on Friday last week.
Architect’s rendition of The Alpine
Village project in Tagaytay City provided by Brittany Corp.
“Sales value for Hudson is around P3
billion, and around P7 billion for Alpine,” said Nova J. Noval, marketing head
of Vista Land’s subsidiary Brittany Corp. which targets the high-end
residential market.
So far, pre-selling has been robust
for both projects, Ms. Nova said, noting: “At the rate we’re going, hopefully
we’ll be sold out by the end of the year.”
Bulk of unit buyers at The Hudson at
the Fort and The Alpine Village are businessmen, another company official said.
“We usually have entrepreneurs and self-employed people [buying units] at these
developments,” Ricardo B. Tan, Jr., Vista Land chief financial officer and
compliance officer, said in a separate interview. “A good 30% are foreigners.”
The Hudson at the Fort is a 28-storey
mixed-use residential condominium set to rise at the corner of 20th and 21st
Drives in BGC’s East Forbes district, also known as “Millionaire’s Row,”
according to Brittany’s Web site.
The Hudson at the Fort will offer 141
one- to three-bedroom units, as well as four Elite Garden Suites and two
Penthouse Suites, Vista Land said last week. The first two levels will house
upscale dining, retail, and service establishments to cater to residents, while
corporate spaces will be on the eighth and ninth floors.
The Alpine Village, meanwhile, is a
seven-hectare residential and commercial complex in Crosswinds, Brittany’s
100-hectare, Swiss-inspired prime leisure development in Tagaytay City, a
statement said on Friday. The Alpine Village will feature three residential
towers patterned after Swiss chalets, shops and restaurants.
The Alpine Village is scheduled to be
completed in 2014, while The Hudson at the Fort should be operational by 2017,
Mr. Tan said.
Vista Land shares gained three
centavos or 0.63% to P4.78 last Friday from P4.75 on Thursday.
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