By Neil Jerome Morales (The Philippine Star) | Updated September 6, 2013 - 12:00am
MANILA, Philippines - The upscale residential brand of property giant Ayala Land Inc. is positioning its latest “trophy” project in the Nuvali township development as an avenue to bind families together for a long time.
“We are about generations, things that gain more value as time moves on. We are for keeps,” Jose Juan Z. Jugo, head of high-end residential brand Ayala Land Premier (ALP), said in an interview.
One of ALP’s newest offerings include Luscara, a 50-hectare residential project in the eco-inspired Nuvali township development in Laguna.
“Luscara is designed with families in mind. The unique courtyard concept is designed to keep families together,” Jugo said.
“We believe this is the place where families can create their legacies,” added ALP project development head May Platero-Rodriguez.
Weaving into Nuvali’s lush expanse, Luscara embraces the natural gardens in its setting, giving its future residents a refreshing community where every generation will flourish.
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“Thoughtfully carved into 36 pocket neighborhoods, each living enclave will offer a sense of place and space for its residents,” ALP said.
Every home will be provided with their own garden courtyards, which can serve as personal recreation areas ideal for family cookouts, gardening, or simply a private haven where they can sit and relax with their loved ones.
“It is the fifth trophy address in Nuvali,” Jugo said. ALP’s previous residential projects in the 1,860-hectare Nuvali development are Abrio, Montecito, Santierra and Elaro.
Luscara differentiates itself from other projects through the cluster concept, which is composed of eight to 10 lots that allows families to enjoy privacy and exclusivity.
Since launching Luscara early this year, ALP has sold 90 percent of all available lots at an average of P17,000 per sqm. Each lot is composed of 600-2,000 square meters.
“We encourage families to buy from the same cluster,” Platero-Rodriguez said.
Amenities in Luscara include a social hall, a multi-purpose court, a fitness gym, and a swimming pool, encouraging community engagement with others.
Luscara is conveniently located near the urban activities of Nuvali. It is easily accessible via the South Luzon Expressway and is also near schools, leisure centers, and other establishments in the burgeoning Nuvali township development.