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Philippines chosen site of Forbes property move

Posted on September 04, 2013 10:23:53 PM [ BusinessWorld Online ]

THE PUBLISHER of Forbes magazine and forbes.com has chosen the Philippines as the site for its foray into property development, underscoring growing interest in the country often tagged as Asia’s newest “bright spot.”

Forbes Media LLC has partnered with locally listed developer Century Properties Group, Inc. to build the first Forbes Media Tower in Makati City, both companies said in joint statement yesterday.

The first Forbes-branded tower, which will rise in a mixed-use development called “Century City,” is expected to be part of “a network of Forbes Media Towers around the world,” the statement read.

Construction could begin next year and finish in 2017, according to Century Properties’ corporate communications department.

Forbes Media Tower will have approximately 60,000 square meters of premium office space, featuring event space, restaurants, fitness center and exhibition facilities. Project details were not immediately available.

The statement quoted Mike Perlis, president and chief executive officer (CEO) of Forbes Media, as describing the Philippines as a “perfect location” for this foray.

“We’re very pleased to be collaborating with Century Properties for the first Forbes Media Tower as we extend our brand into the global real estate development market,” Mr. Perlis said.

“The Philippines, with its rapidly growing market and strong relations with the US, is the perfect location to launch this effort.”

Another Forbes official said the tower kick-starts Forbes Media’s expansion into the real estate space.

“This is a historic and groundbreaking moment for us. It is just the start of our plan for an expansion into Forbes real estate development projects around the world,” said Miguel Forbes, president of Worldwide Development of Forbes Media, who is spearheading this initiative.

“We will continue to explore new Forbes Media Tower opportunities globally and couldn’t be more excited to pursue this new and potentially transformative initiative.”

The same statement quoted Century Properties CEO Jose E. B. Antonio as saying: “It is also an honor for us that Forbes has recognized the Philippines as one of Asia’s bright spots and showed its confidence by choosing Makati, Metro Manila as the first site of its landmark business tower.”

Century Properties is known for its partnership with international brands and icons.

The company is building a 56-storey Trump Tower Manila in Century City, which is scheduled for turnover in 2016.

It had also tapped socialite Paris Hilton to “design” the beach club component of the nine-building Azure Urban Resorts Residences in ParaƱaque City, for which turnover will start before yearend.

Century Properties’ net income grew 6.57% to P1.06 billion in the first half from P944.5 million in the same six months last year. Revenues climbed 7.09% to P5.29 billion from P4.94 billion, while cost and expenses increased by 4.11% to P3.80 billion from P3.65 billion.

Its shares gained 12 centavos or 9.76% to close P1.35 apiece yesterday from a finish of P1.23 each last Tuesday. -- Cliff Harvey C. Venzon        
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