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Filinvest sets aggressive expansion

By Richmond S. Mercurio (The Philippine Star) | Updated December 28, 2014 - 12:00am

MANILA, Philippines - Filinvest Land Inc., the real estate arm of the Gotianun family, is preparing a more aggressive expansion of its residential offerings next year as it seeks to further cement its mark in the affordable and middle-income housing market segments.

With an estimated landbank of over 2,400 hectares, FLI president and chief executive officer Josephine Gotianun-Yap said the company has planned further expansions in Northern Luzon next year.

Specifically, FLI will ramp up residential offerings through project launches in Taguig, Pasig, Valenzuela, Paranaque, Cavite, Binondo, Manila, Mactan, Cebu, Dumaguete and Iloilo.

“FLI has one of the largest landbanks among the listed property companies. We have enough land to sustain projects for over 10 years,” Gotianun-Yap said.

She said the Filinvest Group’s housing portfolio is still the “bread and butter” of the company, even with its diversification into other real estate businesses such as hotel developments and investments in power generation, financial service, sugar farming and milling.

She said 70 percent of FLI’s income is still derived from development projects while 30 percent comes from rental or recurring income projects.

“Filinvest is one of the country’s top and largest nationwide developers in the affordable and middle-income market segments. We have a sustained focus on our core affordable market in 2015. The nationwide housing backlog would still drive the housing demand for our middle income and affordable brands,” Gotianun Yap said.

FLI said it would continue to address these markets through the continued roll-out of its Futura brand of affordable homes and the Oasis and Spatial medium rise buildings in urban centers.

“By focusing on medium rise buildings and traditional housing, Filinvest continues to develop projects with construction cycles of less than a year to meet the immediate needs of our end user market,” Gotianun-Yap said.

“We are particularly proud of our Oasis and Spatial products which provide family units in urban centers in the affordable P2 to P3 million range.  With over 60 percent of the land allocated for green spaces, amenities and open areas, we keep our medium rise building projects low density to ensure you have a sustainable and happy environment to raise your family,” she added.

FLI has presence in over 40 key areas nationwide following launches of more housing and medium rise building projects outside Metro Manila and in more regional centers in recent years.
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