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ATM maker expands operation in Subic


Thursday, April 23, 2009

By Anthony Bayarong


SUBIC BAY FREEPORT -- A Japanese company involved in the manufacturing of automated teller machine (ATM) and terminal cars reading machine here has expanded its operation after a record high performance in terms of export value pegged at US$76 million last year.

Hitachi Terminals Mechatronics Philippines Corp. (HTMP), located inside the Subic Techno Park, inaugurated its new 3,564-square meter warehouse last Friday, an indication that the company has not been affected by the current crisis.

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Hitoshi Goto, HTMP general manager, said they see a clear direction for the company, despite concerns on the global financial crisis that has affected even the HTMP and other Hitachi facilities worldwide.

HTMP president Kiyotaka Adachi, meanwhile, described the new warehouse as part of HTMP's business strategy to control cost and improve its efficiency to be able to compete strongly.

The warehouse operation involves receiving of goods, stocking, warehouse controlling, keeping and materials handling, picking or withdrawal of parts, delivery of picked parts to production, as well as for shipping.

"The inauguration of this new warehouse marks the start for HTMP to compete in the global market despite worldwide financial difficulties," Adachi said.

"In order to improve efficiency, companies like the HTMP need to introduce change in the job process. This warehouse will enable us to conserve our resources and also improve our production output," he added.

Officials of Hitachi, however, did not mention the amount of the expansion project.

SBMA administrator Armand Arreza meanwhile praised HTMP's expansion project, noting that it was pursued at a time when most businesses were starting to cut back on operations.

"Those who understand the dynamics of business cycles know very well that this daring business decision of the HTMP is what will give Hitachi an edge over other companies when economy or market bounces to stand," he said.

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