By: Tessa Prieto-Valdes @inquirerdotnet Philippine Daily Inquirer
12:30 AM March 12th, 2016
BUTZ De Castro, John and
Monica Aguilar, Caren Tiangco, RJ Ledesma and Uly Gaerlan
A new real estate brokerage
firm and property website that will revolutionize the way properties and
projects are seen and sold was recently launched. This is the vision that Philippine Realty TV
(PRTV), the first and only real estate and construction television show in the
country, aims to achieve as it recently opened its own brokerage arm—“Realty
Emporium” and its online platform RealtyEmporium.ph—as a response to the
changing needs of both the property developers and potential buyers and
sellers.
“The idea behind Realty
Emporium is for us to be able to offer buyers exclusive deals from our partner
developers, and for owners and brokers of exclusive high-end properties to have
their listings rise above the clutter and be seen by the right target buyers,”
says PRTV CEO and executive producer John Aguilar.
Through this latest
innovation, PRTV partners with various groups for for-sale properties while
also allowing buyers the luxury of finding the perfect deals and properties
that match their needs. Featured listings and properties will be showcased on Philippine
Realty TV, and will be marketed online through RealtyEmporium.ph, Facebook and
Google.
“The exclusive listings,
exclusive deals and the impressive curation of properties in our
easy-to-navigate and video-intensive website make RealtyEmporium.ph a unique
platform for buyers and sellers of Philippine real estate,” adds Aguilar.
Exclusive deals
Realty Emporium’s exclusive
deals are the first made-for-TV and mobile-flash deals for the real estate
industry. Deals for preselling, RFO (ready-for-occupancy) and NSO (nearly
sold-out) properties are offered to the public in partnership with property developers.
These deals are offered exclusively through Realty Emporium on a limited time
basis, with offers for discounts, extended payment terms, and other perks that
will compel buyers to immediately reserve or purchase a listing through Realty
Emporium.
The maiden exclusive deal
is with Baguio-based developer Willowtree Development Corp., which is offering
exclusively through Realty Emporium an additional discount and extended payment
terms on its latest project, Forbes Hall at The Residences at Brent. Other
deals with some of the biggest names in real estate are currently being
developed for launch in the coming months.
Exclusive listings
Realty Emporium’s exclusive
listings, on the other hand, offers a collection of high-end properties being
offered in partnership with property owners and broker partners. “We at Realty
Emporium, together with our broker partners, hold an exclusive authority to
sell the listings, giving buyers and locators the assurance that they are
talking to the right person,” Aguilar shares. A glossy TV segment is dedicated
per property, giving viewers a sneak peak into these ultra high-end listings.
Realty Emporium and its
partner brokers have already featured properties in exclusive subdivisions such
as Forbes Park in Makati, Loyola Grand Villas in Quezon City, and Ayala
Alabang. Realty Emporium likewise has access to an extensive inventory of
listings in exclusive subdivisions and luxury condos within and beyond Metro
Manila, giving buyers a bigger opportunity to find the right kind of property
that suits their preferences.
Easier proposition
Other offers and features
of the site will be launched in the coming months, such as a listing of
properties that Realty Emporium’s clients are “Looking for,” or “Want to buy,”
making the business of matching requirements with the inventory an easier
proposition than having to go through various multiple listing services.
“We are very excited and
optimistic with the launch of Realty Emporium and RealtyEmporium.ph, especially
because we now enjoy the distinction of being a multifaceted real-estate
platform,” Aguilar adds. “More than affording us this kind of distinction, this
latest milestone only goes to show our renewed commitment to innovate and grow
with the rest of the industry.”
Visit www.realtyemporium.ph
for exclusive deals and listings. If you’re a broker, developer or high-end
property seller that wants to be part of Realty Emporium’s offerings, call
6233345 or 0917-8136674.
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