[ Manila Bulletin Online ] May 30, 2008
CEBU CITY — The Cebu Visitors Convention Bureau (CVCB) is set to conduct a more extensive information dissemination campaign to effectively promote Cebu as a "tourist-friendly" destination in the country.
"There is now a concerted effort to disseminate information about Cebu’s hotel rates, bookings, etc. from among the front liners from the industry, which is a basic requirement as a tourism destination," CVCB Chairman Jay Aldeguer said in an interview with reporters recently.
This is why he said CVCB, with the help from the Department of Tourism (DoT), will be putting up information kiosks in shopping malls around the City, where there is heavy traffic of foreign and domestic visitors.
Aldeguer said CVCB’s short term plan includes tapping the Cebu Association of Tour Operators (CATO) and players in the transport industry like taxi and rent-a-car operators for plans to put up audiovisual monitors in their vehicles.
The monitors will display a welcome message from Tourism Secretary Joseph "Ace" Durano, as well as hotel rates, and images of key destinations in Cebu and its neighboring provinces.
Aldeguer said that while DoT and tourism players have been extensively investing in promotional campaigns for the country, he finds it more important to orient the industry’s front liners — such as taxi cab drivers — for them to better understand their roles and responsibilities.
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