Wednesday, October 22, 2008 [ philstar.com ]
Robinsons Land Corp. (RLC), the property arm of JG Summit Holdings and a major player in the industry, is set to introduce a new concept in the hospitality business that seeks to address concerns on affordable and value-for-money alternatives.
The group will establish a hotel chain to add to the company’s healthy portfolio of hotels that range from five stars to economy categories.
RLC said Go Hotel will become the preferred budget hotel choice of businessmen and backpackers alike. To create synergy, these hotels will be set in mixed-use complexes of Robinsons Land, usually beside a mall or within an office building. Depending on demand, some of these hotels will come in stand alone structures.
RLC expects its budget hotel chain to be the most sought after hotels in the areas where they operate. Incorporating the idea of clean, smart and fun, the hotels will boast of comfortable beds, clean bedroom and bathrooms, free WIFI access, flat-screen televisions, and other basic and practical room amenities. Go Hotel will engage a 24-hour convenience store in each of its site to sell basic toiletries, snacks, drinks, etc. that guests may need from time to time.
In line with JG Summit’s corporate value of providing value-for-money alternatives, Go Hotel will also tie up with its sister company, Cebu Pacific Air. The Go Hotel team envisions putting up sites where Cebu Pacific operates to create synergy among the two business units that is sure to provide its valued clients with fun and affordable packages from both industries.
As early as last year, the conceptual developments of these hotels were already done. Construction is underway for its pilot site in a major destination to serve the growing demand for budget hotel rooms by end 2009. The team has also started to procure some technical requirements to prepare for this new project.
Robinsons Land will directly manage this budget hotels chain. The company has a portfolio of 23 malls, 26 residential condominiums, 32 housing subdivisions, and four hotels.
