By Mary Ann Ll. Reyes
Monday, October 20, 2008 [ philstar.com ]
Gokongwei-owned Robinsons Land Corp. (RLC) is strengthening its position as a leader in business process outsourcing (BPO) development in the country.
Company officials said through its office buildings and commercial centers divisions, RLC is presently developing and offering office spaces which are suited, designed and equipped for BPO and call center industry standards.
With RLC’s pioneering strategy of adapting the mixed-use format by incorporating office spaces in shopping mall developments, the company has now become the landlord of choice for the key BPO players in the country, they pointed out.
They also noted that towards the end of this decade, the global BPO industry is expected to continue its rapid expansions in Asia and the rest of the world, a drive that will push RLC to develop more responsive BPO-designed spaces available in both office buildings and mall developments in the country.
“Robinsons is hopeful that this bold move will also echo its growth in other industries in the localities wherein its development will rise. This is a vision which RLC share with the local government units that hosts its malls and office buildings,” a company official said.
RLC has successfully established major BPO sites in Metro Manila that have become thriving and dynamic BPO hubs in their vicinities. Regionally, RLC’s property locations extend to the key urban areas of Cebu, Davao, Northern Luzon and the Calabarzon.
RLC operates six buildings with full-service traditional offices as well as BPO spaces. These are Galleria Corporate Center (Ortigas Center), Robinsons Equitable Tower (Ortigas Center), Robinsons Summit Center (Makati), Robinsons Cybergate Center Towers 1 and 2 and the recently completed Robinsons Cybergate Center Tower 3 (Mandaluyong).
RLC is also planning to develop more buildings in the old Medical City site in Mandaluyong, along Ayala Avenue where RLC, Security Land and Taganito Mining Corp. entered a recent joint venture deal.
Robinsons Cybergate Plaza in Mandaluyong City is also under construction and will be ready for occupancy by next year.
Aside from these office buildings, RLC also has a growing portfolio of BPO spaces integrated into its commercial centers located in different regions in the country. The company has eight BPO spaces out of 24 malls nationwide. In Metro Manila, Robinsons has Forum Robinsons (Mandaluyong), Robinsons Nova Market and Robinsons Place Otis. In Rizal province, RLC has Robinsons Place Cainta. In Central and Southern Luzon, RLC has Robinsons Luisita (Tarlac) and Robinsons Place Sta. Rosa (Laguna), respectively. In Central and Western Visayas, Robinsons Cybergate Cebu and Robinsons Cybergate Bacolod are also ready for occupancy. Presently, RLC is developing two more mall projects with BPO spaces namely Robinsons Cybergate Davao and Robinsons Tacloban.
Officials pointed out that with the properties situated in highly strategic locations, it offers the absolute advantage of accessibility, security and safety. Furthermore, its proximity to major landmarks such as schools, public establishments and major thoroughfares gives valued clients the advantage of having strong visibility and therefore, ease in their recruitment, they said.
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