BY ALBERT CASTRO
[ Malaya.com.ph ] December 23, 2009
Ayala Land Inc. expects its overseas sales to start picking up after several years of decline as a result of economic dislocations in target markets.
Rex Mendoza, Ayala Land vice president head for corporate sales and marketing, said the overseas market is expected to contribute 27 percent of the sales this year, against 22 percent last year.
In 2006, contribution of overseas sales was 33 percent.
Contributing to the resurgence of the overseas sales are new market packets in areas like Europe and the Middle East, Mendoza said.
Mendoza said that while sales in the US suffered after the US financial crisis, which resulted to a global financial crisis, the company has found new markets in OFW-rich countries in Europe.
Mendoza recently said the company is eyeing the launch of a new product that would cater to the lower-bracket OFWs.
Mendoza said the new "mass market" offering will be targeted to those in the unskilled sector of the OFW market in Middle East and Hong Kong.
"Middle East may have the first offering. There are big markets... that we are not tapping because we don’t have the product. I have to admit the Hong Kong market cannot buy Avida. We’re going to market it as a sub-brand of Avida. That is going to be very strong in the Asian market. It has a big base," said Mendoza.
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