BY ALBERT CASTRO
[ Malaya.com.ph ] December 14, 2009
Listed realty firm Eton Properties Philippines Inc. remains confident about prospects in the middle-income market as long as demand remains unmet in the sector.
Eteon president Danilo Ignacio said the 4 million unit backlog in the middle-income market is largely unmet.
The company earlier launched its Belton Communities brand as the vehicle for the middle-income. Among the projects are North Belton Communities along Quirino Highway in Novaliches, Quezon City, and a portion of the 1,000 hectare Eton City in Sta. Rosa, Laguna.
Juan Antonio Gatuslao, Belton Communities senior assistant vice president and project director, said "demand for mid-market housing units reflects the increase in buyers’ desire for more stable and tangible ways to spend their money."
"Belton Communities is definitely poised to take advantage of this demand as it offers the market reasonably priced properties, stamped with the same world-class standards of parent company Eton Properties," he said.
"Belton Communities takes advantage of the extensive land bank of the Lucio Tan Group of Companies to offer quality real estate properties which are part of integrated communities with convenient access to schools, hospitals, transport, leisure and entertainment facilities," he added.
Gatuslao said buyers are now particular choosy where to buy because of the flooding brought about by Ondoy and other recent super typhoons.
The relatively flood-free location of North Belton Communities, owing to both good location at 131 feet above sea level as well as more than adequate drainage systems, makes the units attractive.
"At Belton Communities, buyers’ satisfaction is foremost in our minds. We would like to believe that what we are building are not just living spaces," he said.
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