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Vista Land pursues aggressive expansion in Batangas, other areas



[ Malaya.com.ph ] June 14, 2010
Publicly-listed Vista Land and Lifescapes is pursuing its aggressive nationwide expansion with residential projects from Tuguegarao in the north to Davao in the south.
Just south of Metro Manila, Batangas province is now a major focus of activity for Vista Land, where its subsidiary Camella Homes is the leading home developer. Camella has five Batangas projects simultaneously in full swing.
"As a brand under Vista Land, Camella has the largest number of residential projects all over the Philippines, with a total of 77 developments in 19 provinces as of March 2010. The mission of Vista Land, and Camella in particular, is to serve the country’s housing needs with quality home that offer solid value," Camella Homes president Beth Tolentino said.
She added that they recognize that the demand for homes, driven by OFWs and other Filipinos looking for alternatives outside Metro Manila, would become a major trend.
The total project value of Camella’s five developments in Batangas is P4.6 billion, with a total of 2,174 new homes and an aggregate land area of 74 hectares.
Home prices range from P0.8 million to 7.1 million.
The Camella developments will serve the needs of BatangueƱos who want more contemporary homes and communities in a familiar setting, as well Metro Manila-based residents with an affinity for Batangas who are looking for a weekend property, and retirees seeking a restful and tranquil environment with up-to-date amenities and conveniences.
Tolentino said Vista Land’s revenue growth in Batangas has averaged close to 30 percent annually in the past 10 years, adding that Camella accounts for almost 30 percent of residential property sales in the province, far ahead of its competitors.
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