Posted on 10:00 PM, September 13, 2010 [ BusinessWorld Online ]
ROBINSONS HOMES, the provincial house and lot developer of Gokongwei-led property firm Robinsons Land Corp., has acquired a 12.4-hectare land in Batangas for a subdivision project.
This will be Robinsons Land’s first residential development in Lipa and the second in Batangas.
The Lipa property will be developed into a “tropical-inspired residential subdivision with a commercial potential,” Joan R. Cosico, general manager of Robinsons Homes, said in a statement yesterday.
The firm has tapped Palafox Associates for the project’s design concept.
Lot cuts will be about 200 square meters each to allow ample living spaces and natural airflow in the gated subdivision, she said.
The lot is in Barangay Tibig, which is accessible via the South Luzon Expressway and the Southern Tagalog Arterial Road.
Less than a kilometer away is the two-storey Robinsons Place Lipa mall. It is also close to De La Salle Lipa, Lipa City Cultural Center, and Mary Mediatrix Medical Hospital.
“Lipa enjoys good elevation so our project will be designed as a walkable community -- which means there will be generous open spaces, activity areas and pocket parks,” Ms. Cosico said.
The subdivision development will follow the 7.3-hectare, 357-unit Robinsons Residenza Milano subdivision in Batangas City, which was sold out in 2008.
Lipa City is known as the Little Baguio of the South, where the climate is relatively cooler and breezy due to its elevation of 1,025 feet above sea level.
Robinsons Homes has 28 projects in key areas like Antipolo, Batangas, Cavite, Pampanga, Tarlac, Laoag, Cebu, Davao, and Cagayan de Oro.
Robinsons Land operates under four brands -- Robinsons Luxuria for the high-end market, Robinsons Residences for condominiums in central business districts, Robinsons Communities for the middle income segment, and Robinsons Homes.
Shares in listed Robinsons Land, whose profits grew by 11% in the first half to P2.59 billion due to mall expansion, closed higher by P0.44 at P16.48 each yesterday. -- N. J. C. Morales
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