09/24/2010 [ tribune.net.ph ]
SM Investments Corp unit SM Hotels and Conventions Corp., will launch its premier project in the Visayas, the 400-room Radisson Blu Hotel Cebu.
Radisson Blu Hotel Cebu, the first Radisson Blu hotel in Asia Pacific, is scheduled to open on Sept. 27 and is managed by Carlson, a privately held, global hospitality and travel company.
SM Hotels and Conventions president Elizabeth Sy said the inaugural launch of Radisson Blu Hotel Cebu is a fulfilment of the dream long held by SM chairman, Henry Sy, Sr., to open the premier hotel in Cebu.
She said the hotel’s completion was put on hold during the nineties due to the prevailing business climate then. However, in light of the optimism about the prospects of Philippine tourism and the resurgence of the economy, the company pushed through.
Sy said that the company’s envisions itself to be a leader in the Philippines tourism and real estate sectors, and this hotel opening further strengthens their standing in the industry. “We are confident that the Radisson Blu Hotel Cebu will be the tourist destination of choice and the leading events venue in Cebu City and nearby regions,” she said.
She added that Radisson Blu is an established, iconic brand in Europe, the Middle East and Africa, recognised for delivering market leading guest satisfaction and achieving superior Revenue Per Available Room (RevPAR) penetration. “We are pleased to be able to leverage on Carlson’s hotel management and branding expertise to set similar benchmarks for the hospitality industry in the Philippines,” she said.
Danessa O. Rivera
Carlson Hotels, Asia Pacific managing director Jean-Marc Busato said Radisson hotels have a vibrant, contemporary and engaging brand essence characterized by the Yes I Can! service philosophy. “Radisson Blu features flagship properties in prime locations, such as the Radisson Blu Hotel Cebu located in Cebu’s premier information technology hub,” he added.
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