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Robinsons Land sets roadmap for expansion

(The Philippine Star) Updated October 01, 2010 12:00 AM
MANILA, Philippines - Robinsons Land Corp. (RLC)’s pilot site in Cybergate Plaza along EDSA has effectively responded to the needs of discerning, value-seeking travelers, a market that is developing and trying to capture. The excitement of the travel industry over the new “value hotel” concept has prompted RLC to seek more locations for in the coming years.
“Due to high demand for excellent accommodations, is now welcoming offers from parties who are interested to franchise or sell their land,” says Liz D. Gregorio, general manager for “We are looking forward to meeting people with the entrepreneurial drive to boost our tourism industry.”
Gregorio says they have received inquiries about the gohotels franchising opportunity, an interest driven particularly by the brand’s differentiated market positioning and its promise to deliver the best quality accommodations in its class. “Consistency and maintenance of hospitality standards will be the topmost priority for each of our properties,” she adds.
Plans are underway to build more value hotels all over the Philippines, ensuring that “a place for every Juan” is available throughout the country. These developments serve as RLC’s response to the national demand for better accommodations at better prices. With its widespread expansion, endeavors to make travel easier for more and more individuals.
The chain aims not merely to uphold its own standards across its chain in the long run, but to also improve them as well. The hotel’s fun and friendly atmosphere will be supplemented by a campaign that is intended to add even more value to the guest experience.
The “On the GO” program will include recommendations personally made by a member of the team, offering information on where guests can get good food, do their shopping, where they can entertain themselves, go sightseeing, and even where to get some exercise. “These are not just run-of-the-mill tips frequently found in tourist brochures. Rather, this unique program puts a deserved spotlight on places and activities that not everybody may know about that may help our guests enjoy their stay more,“ says Gregorio.

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