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Rockwell townhouses in QC nearly sold out

Posted on June 10, 2012 09:42:14 PM [ BusinessWorld Online ]
BY FRANZ JONATHAN G. DE LA FUENTE, Reporter

NEWLY-LISTED developer Rockwell Land Corp. said it has already sold more than half of its first horizontal project in Quezon City, citing robust demand from professionals attracted to the development’s strategic location.

“205 Santolan is doing very well. We are very happy with our first townhouse project and we are more than 60% sold. Our buyers are a mix of young professionals and middle-aged businessmen,” Nestor J. Padilla, Rockwell Land president, told BusinessWorld in a text message late last week.

205 Santolan is a townhouse community project located on a 1.8-hectare property on the corner of P. Tuazon Boulevard and Councilor C. Benitez Street.

The project marks the company’s first entry in horizontal residential development, complementing a portfolio which includes its flagship Power Plant mall and a series of luxury condominiums in Makati City.

Upon completion, 205 Santolan will feature 105 units measuring about 300 to 450 square meters, and costing roughly P20 million to P30 million each.

“Many professionals and locals from San Juan [City], Quezon City, and Makati [City] chose to buy units in 205 Santolan because of its convenient location,” said Valerie L. Soliven, Rockwell Land vice-president for sales marketing, in a separate e-mail sent over the weekend.

“Most of our buyers are previous Rockwell [Land] clients and owners of Rockwell [Land] condominium units who were satisfied with the service and quality we have provided,” Ms. Soliven added.

The company expects to complete the sale of the remaining 205 Santolan units by the year end, with a turnover date slated for September next year, Ms. Soliven said.

In addition to 205 Santolan, Rockwell Land is also launching two projects this year, namely The Proscenium (formerly introduced as Greater Rockwell) -- a 3.6-hectare, mixed-use expansion of its flagship 15.5-hectare Rockwell Center district in Makati City -- as well as the Lopez Tower.
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