MANILA, Philippines - The Trump
Organization, headed by American real estate tycoon Donald Trump, plans to
widen its presence in the Philippines with more projects following the huge
success of the Trump Tower Manila.
Trump, represented by his two sons
Donald Jr. and Eric, said they are excited to bring the Trump brand in the
country through a collaboration with upscale developer Century Properties led
by Amb. Jose E.B. Antonio.
In a press conference for the launch
of the Trump Tower Manila, Donald Jr. emphasized that the Philippines has done
so well in recent years. “This will definitely not be our last project in the
Philippines,” he stressed.
For his part, Eric, founder of the
Trump Hotel chain, explained that the Trump Tower Manila will be the tallest,
uncompromised building when it comes to amenities, unrivalled, architecturally
stunning, “and something we can be proud to have our name on.”
He added that their Manila project makes sense
for a market that is doing as well as the Philippines. “This country is
becoming such a destination and fits our brand perfectly,” he said.
The $150-million (P6-billion) Trump
Tower Manila will be built by Century City Development Corp., a unit of Century
Properties, which will be developing the luxury residential skyscraper with the
brand name and mark under license from the Trump Group.
During the launch, Antonio said Trump
Tower will be one of the most luxurious projects in the Philippines, adding
that the project will help position Greater Manila as a cosmopolitan city,
competing with the likes of Hong Kong, Shanghai, Beijing and Singapore.
For his part, Century Properties managing
director Robbie Antonio said more than 70 percent of the 222 units at the Trump
Tower Manila have been sold.
He also said that the project will be
Century’s crown jewel. “This will be the first time that the country will see a
project of this magnitude. Never had the Philippines have a brand as powerful
as the Trump brand,” he added.
In New York City, the Trump signature
is synonymous with the most prestigious addresses. Among them are the
world-renowned Fifth Avenue skyscraper, Trump Tower. Luxury residential
buildings include Trump World Tower at the United Nations Plaza, Trump Park
Avenue at 59th St. and Park Ave., Trump Place on the Hudson River, and Trump
Palace.
Century Properties, which recently
brought American celebrity and socialite Paris Hilton to Manila to promote and
design The Azure Beach Club, is quite confident about its new Trump-branded
residential project.
“There is never a more opportune time
than today to launch Trump Tower Manila, which is perhaps the country’s most
powerful symbol of progress and readiness to compete on the world stage. This
project celebrates achievement, power, modern grandeur, and an unparalleled
kind of lifestyle that is on a class of its own,” Antonio said.
Trump Tower Manila will have over 220
units, and at 250 meters will be one of the Philippines’ tallest buildings. It
will be built at the 3.4-hectare Century City, the flagship mixed-use
development of Century Properties in Kalayaan Ave., Makati City.
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