Written by
Ed Velasco
Wednesday, 08 May 2013 00:00[
tribune.net.ph ]
Ayala Land
Premiere is calling the shots literally against fierce rival Eton Properties
and other real property developers after fifth venture along its Nuvali
property — Luscara — generated P2.9-billion sales in just a few months of
pre-selling.
Luscara is
located at Nuvali, a 1,860-hectare development, along Mamplasan and Sta. Rosa
exits of South Luzon expressway (Slex).
Jose Juan
Jugo, the firm’s head, said the very good investment climate of the Philippines
is the reason why their latest venture sold like hotcakes in just a few months
of pre-selling.
“The rising
demand for living spaces in the country’s first eco-sustainable township is
anchored on its continued evolution.
The growth of
business, commercial and recreational developments in Nuvali, as well as the
infrastructure that makes it accessible to Metro Manila, further convinced us
that a bigger opportunity awaits us in the residential market in Nuvali,” said
May Rodriguez, project development head of Ayala Land Premier.
Rodriguez
also corrected speculations that Ayala is rushing to build more projects inside
the sprawling Nuvali because of worries that Lucio Tan-owned Eton Properties is
now the leading real estate property in the area.
“There has been
no development at Eton when it began some years back, while when we began in
2007 we already built five projects.
So where’s
the competition? I guess none,” Rodriguez explained.
Luscara, a
50-hectare exclusive property, is now 80 percent sold as only few of the 272
lots in the newest project remain available.
Unlike most
crowded high-end subdivisions, the newest project of Ayala Land Premiere only
allows five lots, with maximum cut of 861 sq. m., for every hectare.
One hectare
is equal to 10,000 sq. m.
Jugo denied
speculations that Ayala is raking in billions of pesos because the firm also
won the bidding for the development of Slex-Daang Hari project.
“No relation
to our business whatsoever that entity is building even though we both belong
to Ayala Group,” Jugo told reporters at yesterday’s event at the swanky Mango
Tree restaurant in the Fort, Taguig.
He said since
Ayala introduced Nuvali in 2007, price of lot in the area has gone almost
double from P9,000/square meter (sq. m.) to P17,000 to P20,000 at present.
The newest
project has generated P2.9 billion during the exclusive priority selling of its
first two tranches.
Before
embarking on Luscara, the firm also built Abrio, Montecito, Santierra and Elaro
and sold them out in just a few months.
“In 2012, our
sales eclipsed its initial P22-billion target by P3 billion, hitting a new all
time high of P25 billion. This is solid proof that demands for premium living
spaces in our residential sites remain robust. And with the way Luscara was
well received by our market, there is a good chance of replicating that success
for this year,” the firm said.
Luscara has
various amenities designed for indoor and outdoor gatherings, such as social
halls, a multi-purpose court, a fitness area, a swimming pool and a playground.
A highlight
feature of the development is a 600-meter main park, landscaped to further
heighten the soothing ambiance of the community.
