Published on Thursday, 23 May 2013 00:00 [ Malaya.com.ph
]
After
successfully turning over the Gramercy Residences, Century Properties Group
Inc.’s first project within Century City in Kalayaan avenue, Makati, the company
is scheduled to complete the Knightsbridge Residences; the first three towers
and the Paris Beach Club of the Azure Urban Resort Residences; and the Century
City Mall at the end of this year.
The
completion of the said projects provides the benchmark for the company’s future
turnovers.
After staging
a successful corporate transformation from 2010 through 2012, Century
Properties is now preparing for its second stage of growth, eyeing a target of
P30 billion in pre-sales and a net income of P3 billion at the end of 2015.
The premiere
real estate firm is aiming at industry leadership through its sales
distribution across an expansive international market coverage. It also seeks
to continue its brand of innovation through more co-branding agreements.
In recent
years, the company has built strong high profile affiliations with its
agreements with MissoniHome, Versace Home, Philippe Starck & John Hitchcox
through the international design firm yoo, and the Trump organization.
Also on its
agenda is sustainability. Century Properties is looking at expanding its source
of recurring income through its retail project, the Century City Mall, which it
announced will open in the last quarter of this year.
The project
expands the company’s upscale portfolio as it will feature mostly high-end
local and world class retail concepts.
The company
has spent over P1 billion for the said project to develop and offer a unique
lifestyle destination with a focus on customer experience.
Currently,
Century has five key projects totaling 31 buildings and 955 single detached
homes. These are Century City in Makati City (which includes the branded towers
Milano Residences interior designed by Versace Home and Trump® Tower), the
Azure Urban Residences in Paranaque City (with a Beach Club designed by
international style icon Paris Hilton),
Acqua Private Residences in Mandaluyong City (featuring the branded towers
Acqua Livingstone interior design by MissoniHome and Acqua Iguazu yoo inspired
by Starck, in collaboration with John Hitchcox and Philippe Starck), Canyon
Ranch in Carmona, Cavite, and the Residences at Commonwealth by Century.
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