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Century Properties targets P30B presales, P3B income

Published on Thursday, 23 May 2013 00:00 [ ]
After successfully turning over the Gramercy Residences, Century Properties Group Inc.’s first project within Century City in Kalayaan avenue, Makati, the company is scheduled to complete the Knightsbridge Residences; the first three towers and the Paris Beach Club of the Azure Urban Resort Residences; and the Century City Mall at the end of this year.
The completion of the said projects provides the benchmark for the company’s future turnovers.
After staging a successful corporate transformation from 2010 through 2012, Century Properties is now preparing for its second stage of growth, eyeing a target of P30 billion in pre-sales and a net income of P3 billion at the end of 2015.
The premiere real estate firm is aiming at industry leadership through its sales distribution across an expansive international market coverage. It also seeks to continue its brand of innovation through more co-branding agreements.
In recent years, the company has built strong high profile affiliations with its agreements with MissoniHome, Versace Home, Philippe Starck & John Hitchcox through the international design firm yoo, and the Trump organization.
Also on its agenda is sustainability. Century Properties is looking at expanding its source of recurring income through its retail project, the Century City Mall, which it announced will open in the last quarter of this year.
The project expands the company’s upscale portfolio as it will feature mostly high-end local and world class retail concepts.
The company has spent over P1 billion for the said project to develop and offer a unique lifestyle destination with a focus on customer experience.
Currently, Century has five key projects totaling 31 buildings and 955 single detached homes. These are Century City in Makati City (which includes the branded towers Milano Residences interior designed by Versace Home and Trump® Tower), the Azure Urban Residences in Paranaque City (with a Beach Club designed by international style icon  Paris Hilton), Acqua Private Residences in Mandaluyong City (featuring the branded towers Acqua Livingstone interior design by MissoniHome and Acqua Iguazu yoo inspired by Starck, in collaboration with John Hitchcox and Philippe Starck), Canyon Ranch in Carmona, Cavite, and the Residences at Commonwealth by Century.

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