Posted on
December 03, 2012 10:19:40 PM [ BusinessWorld Online ]
AYALALAND
Hotels and Resorts Corp., the hotel development arm of listed Ayala Land, Inc.,
plans to launch this month Seda Bonifacio Global City (BGC), the first
development under Seda, its first wholly-owned boutique hotel brand, the
company said in a statement yesterday. The 179-room Seda BGC, located at the corner
of 30th Street and 11th Avenue, will “soft-open” this month and will be
marketed as an “urban lifestyle” hotel that will leverage on strategic location
within the Ayala Land-developed BGC, as well as target the tourism sector, the
statement read.
“There is
such tremendous opportunity in the country’s flourishing foreign and domestic
tourist industries. Our Seda hotel line is well-positioned to capture more than
its fair market share across various regions with our superior product and
strategic location within Ayala Land’s mixed-use developments,” Michael Alexis
C. Legaspi, AyalaLand Hotels and Resorts chief operating officer, said in the
statement.
Seda --
Spanish for “silk” -- replaces Ayala Land’s earlier-introduced hotel brand,
Kukun, Mr. Legaspi said. “It’s just a name change,” Pamela T. Perez, Ayala Land
investor communications and compliance head, said via text.
In the
pipeline are the 150-room Seda Cagayan de Oro, which is set to open before
yearend at Ayala Land’s Centrio mixed-use complex, as well as two similar
hotels in Davao and NUVALI, Laguna opening in the first and fourth quarters
next year, respectively, the statement added. While information on number of
rooms of Seda hotels in Davao and Laguna were not available, AyalaLand Hotels
and Resorts said that it aims to grow its portfolio to 665 rooms across its
first four locations in the next 14 months.
The Seda
group will be led by General Manager Andrea Mastellone, a hotelier with 25
years of industry experience, the statement said.
Ayala Land
shares lost 15 centavos to P23.85 apiece yesterday. -- Franz Jonathan G. de la
Fuente
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