Published on 18 December 2012
Written by MADELAINE B. MIRAFLOR
Publicly
listed Sta. Lucia Land Inc. (SLI), a member of the Sta. Lucia Group of
companies, recently incorporated new subsidiary as it plans to jumpstart its
housing development business.
In a
disclosure to Philippine Stock Exchange, SLI said that it has recently approved
the incorporation of a subsidiary, Sta. Lucia Homes (SLHomes), to build houses
on previously sold subdivision lots collectively developed by its parent
company, Sta. Lucia Realty and Development Inc. (SLRDI) and SLI.
“SLHomes,
majority-owned by SLI, will be focusing on house construction catering
exclusively to Sta. Lucia lot buyers. With over 210 subdivision projects
completed by the group over the past 40 years, including residential estates
surrounding 10 golf course and country clubs, SLHomes will service a potential
market over 100,000 sold lots,” the disclosure further added.
The company
said, however, that their market will be limited to clients with fully paid
lots which will eventually be converted into mortgages.
“In addition
to being a new product line for the group, SLHomes will also help build
communities in all our subdivision projects to further enhance their market
values,” said Michael Robles, director of marketing and sales.
“Our range of
units will cater to all our projects across different markets, from the low to
mid market segments to high end subdivisions such as the Royale Tagaytay
Estates, the Orchard Residential Estates in Cavite, the Alta Vista Residential
Estates in Cebu and Rancho Palos Verdes in Davao, among others,” he added.
The group
also said that it will aggressively promote house and lot packages as it
continues to expand its horizontal project portfolio with its more than 40
joint venture partners.
In October,
SLI already announced that it will join ventures with several corporations and
individuals in the country.
In its
previous disclosure to PSE, SLI said that they have approved during their
meeting, the joint venture agreements with several corporations and individuals
such as with Trillasun Realty and Development Corp., Sta. Lucia Realty
Development Inc., and Royale Homes Realty and Development, among others.
SLI is
considered one of the Philippines’ biggest real estate companies with over
10,000 hectares of land through 200 development projects throughout the
country.
Sta. Lucia
Realty is also a leading developer of golf courses in the Philippines, having
developed the largest number of golf courses in the country.
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