By Zinnia B.
dela Peña (The Philippine Star) | Updated December 21, 2012 - 12:00am
MANILA,
Philippines - Riding on the current economic boom, Villar-led Vista Land &
Lifescapes Inc. said it is pursuing an
aggressive expansion program that will include penetrating new areas and
developing more residential condominium buildings and commercial properties.
Manuel Paolo
Villar, president and chief executive officer of Vista Land, said the company’s
three-pronged strategy is aimed at further strengthening its foothold in the
industry. The company is the leader in the horizontal segment, with more than
250,000 housing units built in the past 35 years.
Vista Land
has the widest geographical reach in the local real estate industry, with a
strategically located landbank of almost 2,000 hectares nationwide.
“We will continue opening projects in new
areas. We are currently in 31 provinces and 63 cities and municipalities around
the country,” Villar said.
Second, Vista
Land will launch more condominium projects, particularly in urban areas where
demand from young professionals is increasing, he added.
Villar said
Vista Land would also beef up its commercial developments as part of plans to
diversify its revenue stream and enhance the value of its projects.
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