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Vista Land pushes expansion in new areas

By Zinnia B. dela Peña (The Philippine Star) | Updated December 21, 2012 - 12:00am
MANILA, Philippines - Riding on the current economic boom, Villar-led Vista Land & Lifescapes Inc.  said it is pursuing an aggressive expansion program that will include penetrating new areas and developing more residential condominium buildings and commercial properties.
Manuel Paolo Villar, president and chief executive officer of Vista Land, said the company’s three-pronged strategy is aimed at further strengthening its foothold in the industry. The company is the leader in the horizontal segment, with more than 250,000 housing units built in the past 35 years.
Vista Land has the widest geographical reach in the local real estate industry, with a strategically located landbank of almost 2,000 hectares nationwide.
 “We will continue opening projects in new areas. We are currently in 31 provinces and 63 cities and municipalities around the country,” Villar said.
Second, Vista Land will launch more condominium projects, particularly in urban areas where demand from young professionals is increasing, he added.
Villar said Vista Land would also beef up its commercial developments as part of plans to diversify its revenue stream and enhance the value of its projects.
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