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InterCon launching new hotel

By Othel V. Campos | Posted on Feb. 13, 2013 at 12:01am
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Ayala Land Inc. and the InterContinental Hotels Group will open Holiday Inn and Suites Makati in April, adding 308 more rooms that will partly close the supply gap in Metro Manila.
“Surely, we  have plans for more rollout. Hopefully, this will help address the projected growth in tourism arrivals in 2013 with Manila still needing the most number of rooms between now and 2016,” InterContinental Manila manager Christian Pirodon said Tuesday.
The Holiday Inn brand is the third of the three under the InterContinental Hotel Group chain, the first two being the Crowne Hotel and the InterContinental Hotel.
“With the Holiday Inn brand in the Philippines, it’s always a case of rebranding. This new addition to the Holiday Inn brand is totally new, totally fresh. We built it from scratch and we want to emphasize that this brand will cater to family and a relatively young market,” Pirodon said.
The Holiday Inn management is looking at least a 100-room occupancy level before the formal opening in April.
Government data showed room availability in 2012 stood at 162,704, with about 15,021 in the pipeline. Demand is expected to surge and by 2016, the supply gap for critical destinations alone will reach 37,352 rooms.

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