(The Philippine Star) Updated October
22, 2012 12:00 AM
MANILA, Philippines - Telecoms leader
Philippine Long Distance Telephone Co. (PLDT) with its business units and
innovative real estate firm Century Properties Group Inc. recently sealed a
strategic partnership that will provide advanced digital connectivity and
telecommunications services to the leading property firm’s premium
masterplanned and high-rise developments.
PLDT executive vice president and head
of Enterprise and International and Carrier Business Eric R. Alberto said this
partnership will be a first in high-rise property developments in the
Philippines.
He said the PLDT Group will provide
“ultra connectivity” to the premium developments of Century Properties, through
the various services provided by its business units, PLDT Home and PLDT ALPHA
Enterprise, mobile phone subsidiaries Smart Communications and Sun Cellular,
and affiliate direct-to-home Digital TV provider Cignal.
Century Properties chief operating
officer John Victor R. Antonio said the strategic partnership has led to the
creation of a services consolidation initiative by Century to provide its
residents with truly move-in ready and fully-connected homes.
Under the Memorandum of Understanding
for the initiative called “Ultra Connectivity by Century Properties, Powered by
PLDT, Cignal Digital TV, Smart Communications, and Sun Cellular”, PLDT and its
business units will provide high-speed internet connection with Fiber to the
Home technology; Wi-Fi connection in PLDT’s more than 3,500 hotspots; digital
TV service that includes High-Definition channels; a landline telephone with a
fully interactive Android tablet; and optional mobile phone services, as well
as security solutions such as closed-circuit TVs and access cards for the
current projects of Century Properties.
Antonio added that the collaboration
between the PLDT Group and Century Properties is a natural step for both
companies. “Century wants to bring in first-world technologies to its
developments and give its discerning market a worry-free move in experience
with first-of-its-kind connectivity services. Hence, the logical step would be
to form an alliance with the country’s biggest telecom company,” he said.
The first residential building to
carry these services is the Gramercy Residences at Century City, which is
scheduled for completion in December 2012.
“Century Properties’ developments are
geared towards providing premium lifestyle experiences across its luxury,
middle income and affordable market segments, and certainly these will require
the best facilities for communication and connectivity,” Alberto added. “We’re
more than happy to be Century Properties’ partner in providing these top-class
amenities to their residents.”
“The PLDT Group offers everything in
telecommunications and digital solutions, and in the same way that’s what we
want to provide our residents. When they move in, they have units that are not
only fully-fitted and furnished, but also installed with an advanced landline
service, Internet, Wi-Fi and digital TV connections that are ready for their
use,” Antonio pointed out.
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